Health Care Financing Administration 7500 Security Blvd., Baltimore, MD. 21244-1850

R -- GEOMAPPING, OUTREACH AND HEALTH PROMOTIONS SUPPORT POC Dianne Roberts, Contract Specialist (410) 786-2464; The Health Care Financing Administration (HCFA) is seeking to identify sources of services to provide segmentation and cluster profiling for beneficiary populations for all activities associated with the Medicare, Medicaid, Children's Health Insurance Program, and Health Insurance Portability and Accountability Act (approximately 70 million people). HCFA is seeking business contractor(s) that have demonstrated extensive Geographic Information System experience in providing a full-range of activities associated with developing, producing, delivering, and mapping program and health-related materials for national health campaigns and initiatives. These activities include: (1) Developing a methodology to target HCFA populations based on characteristics such as attitudes, demographics, geographic region, or patterns of behavior. (2) Defining subgroups of a target population leading to segmentation of precisely defined target HCFA populations based on physical, behavioral, demographic, cultural, and psychographic characteristics to develop messages and materials that will assist HCFA in its outreach, health promotions, educational campaigns and in identifying the best channels for reaching these beneficiaries. (3) Linking the HCFA beneficiary databases to these lifestyle and behavioral profiles to create a picture of our HCFA populations. (4) Accessing or developing the following databases: a) Health care utilization patterns; b) Health status; c) Census Tiger files and data by zip code, census tracts and block group level for demographic variables such as income, education, ethnicity, and age group among others. (5) Geomapping these lifestyle, behavioral characteristics and demographic variables with HCFA beneficiary data to produce maps which can be used to pinpoint various HCFA target populations. (6) Installing the mapping system software on existing HCFA technology to enable HCFA staff to create their own maps on site. Interested businesses shall submit a written capability statement no later than 2:00 PM EST on May 10, 1999. The statement is limited to twenty (20) pages and shall be substantiated by complete and detailed technical literature. At a minimum the following shall be addressed: (1) demonstrated experience with same or similar activities of the magnitude cited above and providing specific nationwide examples of large campaigns developed utilizing the above mentioned geomapping and database development techniques; (2) cite specifics of large database manipulation in development of lifestyle segmentation, behavioral characteristics and demographic variables; (3) provide a minimum of five (5) examples of geomapping projects your firm developed and produced. (4) identify the location of the facility that would be performing the work as well as describing the ability of your firm to offer technical support. Firms must specify a name and telephone number of a point of contact. The applicable SIC code is 8732 with a size standard of $5 million. Please annotate your business size under SIC Code 8732. The purpose of this Sources Sought synopsis is to identify potential responsible business sources only and does not constitute a Request for Proposal. The Government does not intend to award a contract on the basis of this notice or otherwise pay for any information solicited. Documentation shall be submitted to: HCFA, Office of Acquisition and Grants, Mailstop C2-21-15, 7500 Security Boulevard, Baltimore, Maryland 21244, Attention: Dianne Roberts. Posted 04/26/99 (I-SN324183). (0116)

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