SOURCES SOUGHT
R -- CTP Public Education Campaigns Support Services - LB Vendor Profile Template - SB Vendor Profile Template - Draft IDIQ SOW
- Notice Date
- 2/26/2016
- Notice Type
- Sources Sought
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, Food and Drug Administration, Office of Acquisitions and Grants Services - Rockville, 5630 Fishers Lane, Room 2129, Rockville, Maryland, 20857-0001, United States
- ZIP Code
- 20857-0001
- Solicitation Number
- HHS-FDA-CTP-SS-1158766
- Point of Contact
- Nicole Stevenson, Phone: 240-402-7619
- E-Mail Address
-
nicole.stevenson@fda.hhs.gov
(nicole.stevenson@fda.hhs.gov)
- Small Business Set-Aside
- N/A
- Description
- CTP Public Education Campaigns Support Services - Draft IDIQ SOW SB Vendor Profile Template LB Vendor Profile Template This is NOT A SOLICITATION ANNOUNCEMENT. This is a SOURCES SOUGHT NOTICE (SSN) to determine the availability and capability of firms to provide comprehensive campaign services for the planning, development, production, and delivery of consumer-based communication programs, strategies, and materials for the FDA Center for Tobacco Products' (CTP) multiple, multichannel public health education campaigns targeting both national and niche audiences with unique combinations of geographic, demographic, psychographic, socioeconomic, and cultural factors. CTP requires full-service advertising agencies capable of providing comprehensive campaign services for multiple public education campaigns targeting audiences as small as 300,000 people to as large as 10 million people, to include, but not limited to, financing and placing media buys up to $70 million. The FDA does not anticipate setting aside this requirement; however, FDA is planning to make small business participation a significant evaluation factor. The NAICS Code for this requirement is 541810 - Advertising Agencies and the associated size standard is $15 million as measured by total revenues, but excluding funds received in trust for an unaffiliated third party, such as bookings or sales subject to commissions. The commissions received are included as revenue. The Government anticipates a solicitation for a multiple award IDIQ contract with a 5-year ordering period. A draft of the Statement of Work (SOW) for this requirement is attached to this SSN. No official solicitation currently exists in connection to this SSN. If in the future an official solicitation is released, there is no guarantee that sources responding to this SSN will be included on the source list. It is the responsibility of potential offerors to monitor www.fbo.gov for additional information, including future information pertaining to this requirement. This information is being sought for planning purposes only and shall not be construed as an Invitation for Bids, a Request for Proposals, Request for Quotes, or an indication the Government will contract for the items or services herein. This notice is not to be construed as a commitment on the part of the Government to award a contract, nor does the Government intend to pay for any information submitted as a result of this notice. The Government does not reimburse respondents for any cost associated with the submission of the information being requested or reimburse expenses incurred by interested parties for responses to this SSN. Any response received will not be used as a proposal. BACKGROUND: To protect the public's health, the 2009 Family Smoking Prevention and Tobacco Control Act gave the U.S. Food and Drug Administration (FDA) the authority to regulate tobacco products and educate the public about the dangers of tobacco use. Tobacco use is the leading preventable cause of disease, disability, and death in the U.S., resulting in more than 480,000 deaths each year. Despite this, each day in the U.S. more than 2,600 youth under 18 years of age smoke their first cigarette, and approximately 2,100 youth and young adults who are occasional smokers become daily smokers. If these current trends continue, an estimated 5.6 million children alive today will die prematurely as a result of smoking. To reduce the public health burden of tobacco use in the U.S. and educate the public-especially young people-about the dangers of tobacco use, the FDA Center for Tobacco Products (CTP) is developing and implementing a number of public education campaigns that directly support CTP's mission. Evidence from controlled field experiments and population studies shows that mass media campaigns designed to discourage tobacco use can change attitudes about tobacco use and reduce smoking prevalence. As a whole, FDA's tobacco public health education campaign program seeks to achieve the following objectives: •Awareness of and receptivity to campaign messages •Increased knowledge of health risks associated with tobacco product use •Increased perceived risks of tobacco product use •Decreased appeal of tobacco products •Reduced susceptibility to tobacco initiation •Pro-health changes in normative beliefs about tobacco product use •Self-efficacy to quit smoking •Increased intention to quit •Decreased intention to initiate FDA's first national youth tobacco prevention campaign - "The Real Cost" - launched on February 11, 2014 and targets general market at-risk youth ages 12-17. FDA's second youth tobacco prevention campaign - "Fresh Empire" - launched May 11, 2015 and targets multicultural (i.e., African American, Hispanic, Asian/Pacific Islander) at-risk youth ages 12-17 who identify with Hip Hop culture. FDA is also in the process of developing additional tobacco prevention campaigns targeting other audiences, including rural youth, American Indian/Alaska Native youth, and LGBT young adults. FDA plans to continue all its current campaign efforts in the coming years, and is seeking to obtain communications services from advertising agencies with extensive and successful experience in providing a full-range of activities associated with researching, developing, producing, delivering, and evaluating national public health campaigns and initiatives that must be coordinated with both internal and external stakeholders at a national, regional, state, and local level. INDUSTRY DAY: The FDA will hold an Industry Day for CTP's Public Health Education Campaigns requirement on March 8, 2016 at FDA's New York Regional Office: FDA Atrium Conference Room U.S. Food and Drug Administration 158-15 Liberty Avenue Jamaica, NY 11433 The Industry Day will serve as an opportunity for FDA to provide a comprehensive overview of the requirement, allow for networking among interested offerors, and provide matchmaking between large and small businesses. Interested offerors will have an opportunity to meet with one another to establish connections for teaming arrangements and/or subcontracting opportunities. The purpose of the Industry Day is to provide our industry partners an opportunity to learn about the future requirements of CTP's Public Health Education Campaigns Program and to meet FDA program and contracting personnel. Additional information regarding the Industry Day will be posted to this SSN. If you are a large business firm interested in attending the Industry Day, you must register by submitting a completed copy of the attached LB Vendor Profile template to CTP-CampaignsIDIQ@fda.hhs.gov no later than 12:00 PM Eastern Time, March 3, 2016. Only two (2) individuals per firm may attend this event. There is limited space available for large businesses to reserve to meet one-on-one with small businesses. The Government will accommodate large businesses requesting to meet with small businesses at the event on a first come, first served basis. If you are a small business firm (defined as total annual revenues of $15 million or less) interested in attending the Industry Day, you must register by submitting a completed copy of the attached SB Vendor Profile template to CTP-CampaignsIDIQ@fda.hhs.gov no later than 12:00 PM Eastern Time, March 3, 2016. Only two (2) individuals per firm may attend this event. Participation in this Industry Day is voluntary and in no way obligates the Government to award any contracts or pay any costs associated with participation. This Industry Day is part of the Government's ongoing market research for planning purposes only. INSTRUCTIONS FOR RESPONDING TO THIS SOURCES SOUGHT NOTICE: The Government will not review general capability statements. Please ensure capability statement submissions are tailored to this requirement and information requested below. The page limit for submissions is 15 pages, single-spaced, size 11 Arial font, with 1-inch margins. The cover page is not included in the page limit. Agencies are encouraged to provide concise responses specifically responding to the capability questions below. Responses shall be submitted in PDF or MS Word format. All pages shall be numbered appropriately. The cover page shall including the following information: Agency Name: Mailing Address: Point of Contact (POC): Title: POC Phone: POC E-mail: DUNS (if applicable): CAGE Code (if applicable): Active Registration/Certification in the System for Award Management (https://wwvv.sam.gov/): Type of Business under NAICS Code 541810 (Small or Large): To achieve a thorough understanding of your agency's capability and capacity to perform this work, please provide a short but detailed explanation for each of the questions below. 1.Describe your agency's overall behavior change marketing approach, including integrated branding, marketing and communications capabilities and resource capacity. Indicate the current number of dedicated staff you employ for each of the following marketing communications disciplines: account planning/research, creative advertising, media planning, media buying, digital advertising/content (including online advertising, social, and mobile), and web site design and maintenance. 2.Describe your agency's national capabilities, experience for planning, and provide examples of developing and executing integrated campaigns of similar size and scope, including financing and placing media buys up to $70M. 3.Describe the typical benchmarks and methods your agency utilizes to evaluate the success of behavior change marketing campaigns, including short-, intermediate-, and long-term outcomes. 4.Indicate whether your agency directly provides media buying services. If so, please provide a list of the clients you currently provide this service for, along with your total 2015 billings (across all clients) for each of the following media: network TV, cable TV, spot market TV, national and spot market radio, magazines, newspapers, out of home, and online advertising. If not, please indicate if you offer such services through a partnership with another firm. Name the partner firm, list the clients you have actively partnered together on over the last 3 years, and provide the total projected media billings by medium for the partner firm. 5.Provide an overview of your agency's interactive and web capabilities and the tools/resources you employ for interactive advertising, search engine marketing and optimization, web design and usability testing, and review/evaluation of new interactive media. 6.Provide an overview of your agency's account planning and market research capabilities. 7.Provide a brief description and example(s) of campaign partnerships (e.g., sporting event, concert tour) that your agency has planned and executed on behalf of your clients. 8.The Government anticipates making small business participation a significant evaluation factor for this requirement. Please provide your perspective on a minimum small business subcontracting goal of 33%. Describe what tasks are/work is appropriate and suitable to be subcontracted to small businesses. Further, explain, in detail, how your firm could meet the proposed goal and include information on the specific services that your firm would subcontract to small businesses. 9.Please offer any suggestions of how FDA can best structure contract requirements to facilitate competition by and among small business concerns. The following attachment is included with this notice to assist interested agencies in determining the magnitude and scope of the public education campaigns program: DRAFT- U.S. FDA CENTER FOR TOBACCO PRODUCTS PUBLIC EDUCATION CAMPAIGN PROGAM STATEMENT OF WORK (SOW) Please submit any questions regarding the draft SOW no later than March 3, 2016, 12:00 PM Eastern Time so that they can be addressed at the Industry Day event via email to:nicole.stevenson@fda.hhs.gov. The Government encourages small business teams or joint ventures to submit responses to this Sources Sought Notice. Potential offerors shall submit responses or inquiries regarding this SSN to Nicole Stevenson, Contracting Officer via email at nicole.stevenson@fda.hhs.gov. The subject of the email must include your company's legal name, state the nature of your email and include the SSN# HHS-FDA-CTP-SBSS-1158766. For example, the subject of your email should be similar to the following: a)Company A Completed SSN# HHS-FDA-CTP-SS-1158766 b)Company B Questions Regarding SSN# HHS-FDA-CTP-SS-1158766 Please forward all responses to this SSN at your earliest convenience, but no later than, March 15, 2016, at 12:00 PM Eastern Time. Responses received after the due date may not be considered.
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- SN04032816-W 20160228/160226234642-f139fece9a35e2de02e8a99e7bb33328 (fbodaily.com)
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