SOLICITATION NOTICE
R -- National Outreach, Public Education, and Engagement Initiatives (NOPEEI) (National Campaigns)
- Notice Date
- 2/4/2013
- Notice Type
- Presolicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Choke Cherry, 1 Choke Cherry Road, Room 7-1051, Rockville, Maryland, 20857
- ZIP Code
- 20857
- Solicitation Number
- 283-13-0391
- Archive Date
- 4/4/2013
- Point of Contact
- Carla Morris, Phone: 240-276-1520, Lynn M Tantardini, Phone: 240-276-1508
- E-Mail Address
-
Carla.Morris@samhsa.hhs.gov, lynn.tantardini@samhsa.hhs.gov
(Carla.Morris@samhsa.hhs.gov, lynn.tantardini@samhsa.hhs.gov)
- Small Business Set-Aside
- Total Small Business
- Description
- The Substance Abuse and Mental Health Services Administration (SAMHSA) is issuing the National Outreach, Public Education, and Engagement Initiatives (NOPEEI) (National Campaigns) project as a Small Business Set Aside, for a base plus two option years. SAMHSA was created in 1992 to work in collaboration with States to improve prevention, treatment, and rehabilitation services for individuals with mental and/or substance use disorders. Its vision is to provide leadership and devote its resources toward helping the Nation act on the knowledge that: behavioral health is essential for health, prevention works, treatment is effective and people recover from mental and substance use disorders. Toward that end, SAMHSA has identified Public Awareness and Support as one of the lead strategic initiative efforts with an emphasis on increasing the public understanding about mental and substance use disorders and the numerous issues associated with increasing public acceptance and furthering self determination and support for those in recovery from these conditions. This will be the umbrella for setting the strategic direction for SAMHSA's communications work through 2014 to help people with mental and/or substance use disorders and their families build strong and supportive communities, prevent costly behavioral health problems, be resilient after traumatic experiences and promote better health for all Americans. Individuals with mental and/or substance use disorders experience high rates of trauma, unemployment, homelessness, poverty, social isolation, discrimination, poor health outcomes, and early mortality. Despite promising new approaches, little improvement has taken place and these individuals remain continually marginalized and excluded from their communities. Additionally, prejudice and discrimination have been identified as major impediments to social inclusion. Public education and outreach to SAMHSA's mission-oriented constituencies has been a cornerstone of SAMHSA's efforts to prevent and reduce the incidence of mental and substance use disorders and the trauma associated with these disorders. Moreover, SAMHSA's legislative Authority (SEC. 501. 290aa. SUBSTANCE ABUSE AND MENTAL HEALTH SERVICES ADMINISTRATION) and subsequent Congressional mandates (Section 2(d) of the 2006 Sober Truth on Preventing Underage Drinking Act (STOP Act)) call for SAMHSA to carry out public information and knowledge dissemination functions on these issues and those that promote the integration of substance abuse and mental health services into the framework of the newly adopted Affordable Care Act. Within this context, SAMHSA seeks to engage key constituencies and service providers from the prevention, mental health services, and addiction treatment fields to conduct efforts that will help to promote increased public awareness and understanding of the multitude of issues that currently hinder the advancement of wellness as well as those that can promote the wellbeing of those affected by mental and/or substance use disorders. Through these efforts, SAMHSA will engage the public in a broad dialogue about how to prevent, treat, and broaden public and familial connectedness and support for those affected by mental and/or substance use disorders so we can continue to reduce the incidence of mental illnesses and addictions and generate the necessary support to get people into treatment as well as to sustain those in recovery from these conditions. The purpose of this Contract is to provide communications support for national outreach and public education initiatives across a variety of behavioral health topics. SAMHSA is working to improve the understanding and awareness of mental and substance use disorders, promote emotional health and the prevention of substance abuse and mental illness, increase access to effective treatment, and support recovery. Guided by SAMHSA's strategic plan, this Contract will support public education initiatives which advance critical and timely elements of SAMHSA's mission. One of the tasks for the base year is to continue a national underage drinking prevention campaign in concurrence with the direction of the United States Congress, in consultation with the industry, advocates, and other interested parties, for an underage drinking prevention public service campaign directed at parents. The campaign targets educational efforts to parents of children aged 9 to 15. It identifies and promulgates research-based public health messages and activities, and supports national and local media efforts to reduce underage drinking. A workgroup including representatives of the private and public sectors, including representatives from the industry and advocacy organizations working in the prevention of underage drinking, advises the process and participates in a mutually acceptable, comprehensive public service campaign over the period of this Contract. The focus for the base year will be to continue to promote, disseminate, and evaluate the public education messages developed by SAMHSA's Underage Drinking Prevention National Media Campaign. These campaign implementation efforts will utilize SAMHSA's communication platforms and the network of intermediary partners as well as coordinate across SAMHSA's related public education efforts. This Contract directly supports Goal 1.2 - Prevent or reduce consequences of underage drinking and adult problem drinking, SAMHSA's Strategic Initiative #1 - Prevention of Substance Abuse and Mental Illness. In the second and third years (Option Years 1 and 2), the focus will be to refresh the messages and products targeted to parents based on the lessons learned from each iteration of the underage drinking media campaign. Early alcohol initiation among youths is associated with alcohol dependence or abuse. In 2011, adults aged 21 or older who had first used alcohol at age 14 or younger were over 7 times more likely to have alcohol dependence or abuse in the past year than adults who had their first drink at age 21 or older (13.8 vs. 1.8 percent) (2011 NSDUH). Among youths, alcohol dependence or abuse is also associated with depression. In 2011, 23.7 percent of youths aged 12 to 17 (224,000 youths) with alcohol dependence or abuse in the past year also had past-year major depressive episode (MDE) (2011 NSDUH). Moreover, alcohol dependence or abuse among youths is related to suicidal ideation, suicide attempts, and suicide. Recent neuroscience research has suggested the harmful effects of alcohol on youth brain development. Underage drinking is strongly correlated with poor school performance, risky sexual behavior, delinquent behaviors, motor vehicle crashes, violence, and crimes. Thus, underage drinking and related problems have profound detrimental consequences for underage drinkers, their families, and our society. SAMHSA recognizes addressing underage drinking is a high priority goal in the improvement of prevention and intervention services. The estimated date for issuance of this RFP is February 19, 2013 with proposal responses due March 20, 2013. This solicitation may be obtained in any of three ways; by mail; picked up in person at 1 Choke Cherry Road, Room 7-1051, Rockville, MD 20852; or FedBizOpps. If you have a continuing interest in the RFP, notify the individual identified below that you wish copies of amendments to the RFP (if any) sent to you. Requests for copies of the RFP must be made in writing. Requests will be filled on a first-come, first-served basis until the supply is exhausted; however, there is no assurance that copies requested after the twentieth day will reach the requestor before the due date for receipt of responses. Requests shall be forwarded to the attention of Carla Morris, Contract Specialist, Division of Contracts Management, OFR, Substance Abuse and Mental Health Services Administration, DHHS, 1 Choke Cherry Road, Room 7-1056, Rockville, Maryland 20857. Requests may be sent via fax to (240) 276-1510. Electronic mail and telephone requests will not be honored.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/SAMHSA/ChokeCherry/283-13-0391/listing.html)
- Record
- SN02978627-W 20130206/130204233842-087dd6212f58ca3b2c93792df03e2843 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
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