SOLICITATION NOTICE
R -- NATIONAL PUBLIC EDUCATION CAMPAIGNS SUPPORT SERVICES
- Notice Date
- 9/12/2011
- Notice Type
- Presolicitation
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, Food and Drug Administration, Office of Acquisitions and Grants Services, 5630 Fishers Lane, Room 2129, Rockville, Maryland, 20857-0001
- ZIP Code
- 20857-0001
- Solicitation Number
- 11-223-SOL-00102
- Point of Contact
- Phillip K. Frame,
- E-Mail Address
-
Phillip.Frame@fda.hhs.gov
(Phillip.Frame@fda.hhs.gov)
- Small Business Set-Aside
- N/A
- Description
- The Food and Drug Administration (FDA), Center for Tobacco Products (CTP) is planning to issue a solicitation for a multiple award IDIQ contract with a five year ordering period to support CTP in planning, developing, producing, and delivering consumer-based communication programs, strategies, and materials for multiple, national, multimedia public health education campaigns. This pre-solicitation notice is not a Request for Proposal (RFP), and is not to be construed as a commitment by the Government. The Government intends to post a solicitation on or before 30 September 2011. The Family Smoking Prevention and Tobacco Control Act gives FDA the authority to address the use of tobacco by young people and dependence on tobacco (21 USC 387 note). Tobacco use causes more than 400,000 deaths each year in the United States-about 1 out of every 5 deaths. A primary CTP strategy to reduce the suffering caused by tobacco use is to plan, develop, implement, and evaluate strategic public education campaigns that educate a variety of audiences about FDA tobacco product regulations and their intent to improve public health, prevent tobacco use among young people in the United States, and encourage those who use tobacco to quit. Tasks under this contract will primarily focus on developing and implementing large-scale, nationwide public health education campaigns designed to change attitudes and behaviors toward using tobacco. More specifically, offerors will be required to demonstrate that they have extensive and successful experience in providing a full-range of activities associated with researching, developing, producing, delivering, and evaluating multi-faceted, integrated national public health campaigns. Campaigns will be developed to run at a national level but must also be coordinated to run at a,regional, state, and local level as needed. The contract will include the following scope of services: 1. Developing and delivering major public health education campaigns for a wide range of audience demographics and psychographics (i.e., from national to local levels, from the general population to specific target populations). 2. Conducting formative research-both qualitative and quantitative-to collect consumer-based data, segment audiences, and develop, test, and refine campaign messages for targeted CTP audiences. 3. Developing strategic creative for all media including broadcast, print, outdoor and digital platforms for both national and regional placement. 4. Developing web based content including writing, editing, and translation for diverse platforms and audiences in compliance with Federal standards for plain language, usability, and Section 508. 5. Developing and applying rigorous quantitative measures to track and evaluate the effectiveness of campaign activities. 6. Developing, testing, implementing, and maintaining interactive, mobile, and new media strategies and channels, including new and social media tools, e-partnerships, and user-centered Websites. 7. Supporting strategic partnership development and maintenance, including community, corporate, media outreach, entertainment industry outreach, and partnership database development and maintenance. 8. Working with FDA to write and publish journal articles associated with its public health education campaign activities. The North American Industrial Classification System (NAICS) code for this acquisition is 541810, and the size standard is $7.0M. Additional information on NAICS codes can be found at www.sba.gov. Proposals for this requirement may be submitted by all concerns, i.e., large businesses, small business, and small businesses owned and controlled by socially and economically disadvantaged individuals. Notice to large businesses: The subcontracting plan requirements of P.L. 95-507 are applicable to this effort. Thus, all large businesses must be prepared to submit a detailed subcontracting plan. All future information about this acquisition, including the solicitation and any amendments, will be distributed solely through the FedBizOpps website. Hard copies of the solicitation document and its related documents, as appropriate, will be posted at this website, therefore, interested parties are requested not to send letters, e-mails or faxes requesting copies of the RFP. Accordingly, telephoned, mailed, e-mailed or faxed requests will not be honored. Interested parties are responsible for monitoring the FedBizOpps website to assure that they have the most up-to-date information regarding this acquisition. The Government will not reimburse interested parties for any costs associated with responding to this solicitation.
- Web Link
-
FBO.gov Permalink
(https://www.fbo.gov/spg/HHS/FDA/DCASC/11-223-SOL-00102/listing.html)
- Record
- SN02571376-W 20110914/110912234924-c1e64027e59550b0f40f08a09fbf5ed3 (fbodaily.com)
- Source
-
FedBizOpps Link to This Notice
(may not be valid after Archive Date)
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