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FBO DAILY ISSUE OF AUGUST 31, 2011 FBO #3567
SPECIAL NOTICE

99 -- radio advertisement - Notice of Intent

Notice Date
8/29/2011
 
Notice Type
Special Notice
 
NAICS
515112 — Radio Stations
 
Contracting Office
Department of the Air Force, Air Education and Training Command, Lackland AFB - 802D Contracting Squadron, 1655 Selfridge Avenue, Lackland AFB, Texas, 78236-5253, United States
 
ZIP Code
78236-5253
 
Solicitation Number
F2MJRG119A002
 
Archive Date
9/14/2011
 
Point of Contact
perry anthony rinato, Phone: 2106711769
 
E-Mail Address
perry.rinato@us.af.mil
(perry.rinato@us.af.mil)
 
Small Business Set-Aside
N/A
 
Description
The 802d Contracting Squadron at Lackland AFB, TX intends to award a sole source firm fixed priced purchase order to: EMMIS FM BROADCASTING CORPORATION OF ST. 800 SAINT LOUIS UNION STA, SAINT LOUIS, MO 63103-2257for the purchase of Radio and website Advertisement. The 802d Contracting Squadron at Lackland AFB, TX intends to award a sole source firm fixed priced purchase order to: EMMIS FM BROADCASTING CORPORATION OF ST. 800 SAINT LOUIS UNION STA, SAINT LOUIS, MO 63103-2257for the purchase of Radio and website Advertisement. The 345th RCS is purchasing on-air and web advertising from Emmis Communications, 105.7 The Point, which will include a 300x250 homepage display Ad, feature page with streaming video of approved AFRS commercials, and a minimum of 250 streaming commercials (approved by AFRS) during on air play for 30 days. 105.7 The Point reaches nearly 50% of males ages 17-28 in our zone (they are the only radio station that can accomplish this). They are the #1 station in the St. Louis metro area reaching 50% of our zone for our target age range, and the only station that can accomplish this in our entire zone that encompasses 5 states. The web advertisement has the potential to reach 700k+ in 30 days of run time, and the radio advertisement has the potential to reach 1 million plus in 30 days of run time. Due to the proprietary and technical requirements, Emmis Communications is the only company for this contract. They are the only radio group that has ranked number one in our age demographic for the last 6 months.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/USAF/AETC/LackAFBCS/F2MJRG119A002 /listing.html)
 
Record
SN02553807-W 20110831/110829235649-bdf8087889919a86f986b9818d4758d0 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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