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FBO DAILY ISSUE OF AUGUST 28, 2009 FBO #2834
SOLICITATION NOTICE

R -- RECOVERY - R- TASK ORDER NOTICE. 2010 Census Partnerships Program Support - Expanded

Notice Date
8/26/2009
 
Notice Type
Combined Synopsis/Solicitation
 
NAICS
541890 — Other Services Related to Advertising
 
Contracting Office
Department of Commerce, U. S. Census Bureau, Suitland, Acquisition Division, Room 3J438, Washington, District of Columbia, 20233
 
ZIP Code
20233
 
Solicitation Number
YA132307CQ0004-TO024-ARRA
 
Point of Contact
William H Russell, Phone: 301-763-1804, Lizannette Velez, Phone: 301-763-1824
 
E-Mail Address
william.h.russell@census.gov, lizannette.velez@census.gov
(william.h.russell@census.gov, lizannette.velez@census.gov)
 
Small Business Set-Aside
N/A
 
Description
THIS NOTICE IS PROVIDED FOR INFORMATION PURPOSES ONLY. THIS OPPORTUNITY IS AVAILABLE ONLY TO THE EXISTING CONTRACTOR, TRUE NORTH COMMUNICATIONS, D/B/A DRAFTFCB, INC., UNDER CONTRACT NUMBER YA1323-07-CQ-0004. Using Recovery Act funding, the U.S. Census Bureau intends to issue a task order to contract number YA1323-07-CQ-0004, a competitively awarded Indefinite Delivery Indefinite Quantity Contract for the 2010 Census Communications Campaign, awarded to True North Communications, D/B/A DraftFCB, Inc., 100 West 33RD Street, New York, NY, 10001-2900. This task order will be for the design, development, printing, shipping and distribution of additional promotional materials and items in support of the 2010 Census Partnerships Program. Utilizing American Recovery and Reinvestment Act funds, the task order will require compliance with appropriate federal and state laws and regulations. The Partnership Program in support of the 2010 Census works with state, local and tribal governments; community-based organizations; schools; media outlets; and others in communities all across the country. While the program is designed to reach out to all segments of the population, special emphasis is placed on working with the hard-to-count populations, as they are often not convinced to participate in the census through more traditional methods of communications. The program recognizes the value of community input and that broad-based participation in the census must be built at the local level. Support to the Partnership Program is already being provided under the 2010 Census Communications Campaign contract, through task order TO-008. Under TO-008, the contractor is required to provide promotional materials and items for nineteen (19) different audiences and languages. Under this task, to be funded by the American Reinvestment and Recovery Act of 2009 (ARRA), the contractor shall develop and deliver promotional materials and items in support of the national and regional partnership programs as part of the 2010 Census Communications Campaign Master Contract, particularly to reach hard to count (HTC) populations, in addition to those currently covered under TO-008. The contractor shall ensure that materials developed under this task are integrated with the look and feel and message of the Communications Campaign. The development of materials shall be in alignment with its intended Communications Campaign phase - Awareness, Motivation, and/or Non-Response Follow-Up. The existing contract must be used for the following reasons: 1) The work to be performed is within the scope of the original contract technical provisions. 2) The incumbent contractor has the management, technical, and administrative skills to efficiently and effectively accomplish this work at a reasonable cost. 3) The materials and items to be delivered shall be integrated and coordinated with the campaign-messaging, theme and other promotional materials already developed by the existing contractor. 4) This contract enables the work to begin immediately. The American Recovery and Reinvestment Act (ARRA) contains specific acquisition requirements that must be met when using funds appropriated by the Act. Acquisitions must comply with FAR, and to the maximum extent practicable, be awarded under competitive procedures as fixed-price (FP) contracts. The U.S. Census Bureau intends to use the current IDIQ contract to meet its requirements. A task order with multiple contract line items is anticipated. Contract Line Items will include fixed-price and materials type line items. This contract was awarded competitively.
 
Web Link
FBO.gov Permalink
(https://www.fbo.gov/spg/DOC/CB/13040001/YA132307CQ0004-TO024-ARRA/listing.html)
 
Place of Performance
Address: True North Communications, D/B/A DraftFCB, Inc., 100 33RD Street, New York, New York, 10001-2900, United States
Zip Code: 10001-2900
 
Record
SN01927720-W 20090828/090827001215-479823a3923d2f4a3269dcfdbc72e721 (fbodaily.com)
 
Source
FedBizOpps Link to This Notice
(may not be valid after Archive Date)

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