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R -- Interactive Consumer Health Modules

Notice Date
Notice Type
Combined Synopsis/Solicitation
511210 — Software Publishers
Contracting Office
Department of Health and Human Services, National Institutes of Health, National Library of Medicine, 6707 Democracy Blvd., Suite 105, Bethesda, Maryland, 20894, United States
ZIP Code
Solicitation Number
Archive Date
Point of Contact
Uyen H Phuong, Phone: 301-496-6127
E-Mail Address
Small Business Set-Aside
Total Small Business
This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in FAR subpart 12.6 as supplemented with additional information contained in this notice. The procurement is being conducted under Simplified Acquisition Procedures in accordance with FAR Part 13.5. This announcement constitutes the formal Request for Quotation (RFQ) and a written solicitation WILL NOT be issued. The solicitation document and incorporated provisions and clauses are those in effect through July 2009 Federal Acquisition Regulation revision, which includes the consolidation of all Federal Acquisition Circulars 2005-34. This acquisition is a 100% small business set-aside and the NAICS code is 511210. It is the intent of the National Library of Medicine (NLM) to procure interactive consumer health content for NLM's MedlinePlus and MedlinePlus en español consumer health web sites. MANDATORY REQUIREMENTS • Minimum number of modules: 150 • Authoritative content: The content must be accurate and authoritative. The authorship of the content must be identified. The medical advisory board of the health content must be provided via the web. Authoritative authors and medical advisory board personnel include physicians, pharmacists and other medical professionals who are responsible for writing or reviewing the content. Authorship or the medical advisory board information must be accessible via the web. • Equivalent content in English and Spanish: The content of each module must be completely equivalent in English and Spanish. • Culturally neutral or Castilian Spanish: The Spanish must be culturally neutral and not written in the style or vocabulary of a particular Spanish nationality. • Regular updating of content: Content must be reviewed and updated at least once per year. Last updated dates must be provided within the module. • Emergency updating of content: There must be a provision for updating and/or replacing inaccurate or outdated content outside the regular update schedule if requested by NLM or deemed necessary by changes in the health environment (e.g., West Nile Virus vaccine, changing recommendations on hormone replacement therapy, etc) • Currency of information: Information must be current. Last reviewed and/or updated dates must be provided on the content. Creation dates are desirable. • No commercial content: Information must be free of commercial endorsements or advertisements. References to treatments (drugs, procedures) should use generic as opposed to brand-name therapies when appropriate. • Unobtrusive co-branding: NLM will allow co-branding of licensed content on MedlinePlus pages. Typically this consists of a small logo provided by the content provider. However the logo must not be larger than 80 pixels in height or width. • Format of content: Content must be delivered to NLM via FTP. • No registration: Content must not require registration by users to view articles or illustrations. • Accessibility of content: Content must be accessible in accordance with Section 508 (29 U.S.C. 794d). Illustrations must implement alt tags that repeat all text included on each illustration. • The Contractor should provide creative and innovative formats including one or more of the following: i. animation, ii. video, iii. health check tools, iv. calculators, v. interactive quizzes. EVALUATION FACTORS FOR AWARD The technical proposal will receive paramount consideration over price or cost factors. The evaluation will be based, in addition to price, on a written quotation detailing the demonstrated capabilities of the prospective vendor in relation to the needs of the project as set forth in the Statement of Work. Offerors must submit information sufficient to allow the NLM to evaluate the following criteria for award. Requirements Maximum Points Criterion A: Content 60 The proposal must provide detailed information on the offeror's ability to provide the content required as described in the statement of work, including: • Demonstrated experience creating consumer health information • Explanation of content creation process, including evidence-based approach and review process • Two sample consumer health topic interactive modules, each in English and Spanish • Credentials of medical information creators and reviewers, including medical illustrators • Explanation of Spanish translation process and translation quality assurance procedures Criterion B: Technical Approach 20 Offerors are required to submit a proposal outlining their understanding of the technical approach to the statement of work, including: • Familiarity with Web site technologies, software and hardware • Demonstrated knowledge and experience providing customized information solutions to licensees Criterion C: Past Performance 10 Offerors are required to demonstrate their ability to conform to project specifications, commitment to customer satisfaction and quality standards and adherence to delivery schedules. References, with names of persons with knowledge of offerors's past performance and their current telephone number, should be provided in support of the offeror's past performance. References may be asked about the prospective vendor's customer service. Criterion D: Corporate Experience 10 Evidence should be provided to support experience providing consumer health information to a high-volume, consumer health Web Site. Total Possible Points: 100 It is anticipated that ONE (1) AWARD will be made from this solicitation. This requirement is for a base year with options for four (4) successive one-year periods. The period of performance is on September 1, 2009. The quoter shall include all information which documents and/or supports the qualification criteria in one clearly marked section of its quotation. ** The Statement of Work (SOW) of this requirement is immediately followed below. ** All proposals received by July 29, 2009, 4:30 P.M. (Eastern Standard Time) will be considered by NLM. Responses must be in writing (email is acceptable), and must include pricing information and meet the criteria requirement. All responses from responsible sources will be considered. Inquires regarding this procurement may be made to the National Library of Medicine, Office of Acquisitions, 6707 Democracy Boulevard, Suite 105, Bethesda, Maryland 20894-5488 (20817 for courier services), Attention: Uyen H. Phuong, Contracting Officer, on (301) 496-6127. Please submit one signed original of the proposals on or before 4:30 PM EST, July 29, 2009 to: Uyen H. Phuong Contracting Officer National Library of Medicine, NIH Office of Acquisitions 6707 Democracy Blvd., Suite 105 MSC 5488 Bethesda, MD 20892-5488 (20817 for courier services) Send electronic copies of the proposals on or before July 29, 2009 to Uyen Phuong: phuongu@mail.nih.gov. The contractor shall comply with all applicable Federal, State, and local laws, executive orders, rules and regulations applicable to its performance under this order. Full text of clauses and provisions are available at Federal Acquisition Regulation (FAR): http://www.arnet.gov/far/. The FAR provisions and clauses sited herein are incorporated by reference into this solicitation. Offerors are advised to propose in accordance with the provision of FAR 52.212 1, Instructions to Offerors Commercial Items (June 2008). Offerors are advised to provide with their offer a completed copy of the following provisions: FAR 52.212 3, Offeror Representations and Certifications Commercial Items (July 2009). The following FAR clauses apply to this acquisition: FAR 52.212 4, Contract Terms and Conditions Commercial Items (March 2009); FAR 52 212 5, Contract Terms and Conditions Required to Implement Statutes or Executive Orders Commercial Items (June 2009). **National Library of Medicine Public Services Division Statement of Work Interactive Consumer Health Modules 1. Background Information To assist consumers in obtaining the information they need to make informed decisions about health care, the National Library of Medicine (NLM) has developed MedlinePlus (medlineplus.gov), an easily understandable Web resource for the public. MedlinePlus and provides accurate, authoritative and up-to-date information to the general public, allied health professionals and health information intermediaries such as librarians, nurses and health educators. The focus of this resource is its 750 (and growing) topic pages which contain links to quality government information, especially NLM and NIH resources as well as other high quality information providers. MedlinePlus is not an index of all consumer health information on the Web, rather it contains highly selective links representing the best information in terms of quality, literacy level, authority of authorship, uniqueness and appropriateness for MedlinePlus' users. MedlinePlus en español (medlineplus.gov/esp) is the Spanish version of MedlinePlus with equal content, purpose and selection procedures. 2. Purpose and Objectives of the Procurement The major objective is to procure interactive consumer health content for NLM's MedlinePlus and MedlinePlus en español consumer health web sites. The National Library of Medicine (NLM) requires a unique authoritative medical information resource for its MedlinePlus consumer health web site. The preferred reading level would be the 6th-8th grade level. This resource will consist of interactive health modules which use pictures, audio narration and animations or videos and will be used to supplement the health topic pages on MedlinePlus. NLM will host the content on its own servers. Content would be displayed in MedlinePlus templates with attribution to the content provider. Outcome - If authoritative consumer health content is successfully acquired by NLM than the ultimate implications are better health consequences for MedlinePlus and MedlinePlus en espanol users. 3. Specific Requirements A ) Content • Content must be accurate, current and authoritative. • Content must consist of overviews of common conditions/diseases, procedures/therapies, and prevention information of interest to health consumers. Exact content coverage/titles is negotiable, but should cover a wide variety of conditions. • Content must include detailed descriptions of diseases, covering causes, symptoms, diagnosis, prevention, therapy, and prognosis of conditions affecting all age groups, genders, and ethnicities. Content must also include basic information on human anatomy and physiology, nutrition, poisoning and environmental concerns, pregnancy, normal human development, and aging. • Content to be accompanied by illustrations and animations wherever appropriate. Illustrations may include drawings, diagrams, photographs, and animations or videos. Illustrations and photographs must be culturally diverse. • Written (text) content must be accompanied by word-for-word audio narration. • Content updates should be accompanied by documentation of the changes that have been made to the content. Documentation should include a list of information that has been added, edited, or deleted. • Each module must include a text version for easy printing. • "Created on" dates, provided within the module, are desirable. • Content must allow users to control the pace of moving through the content. Content must allow users to control the volume of the audio narration and the ability to turn the narration on or off. B) Technical • The Contractor must provide files that are customizable in order to be integrated into the MedlinePlus environment. Customization would include at least: MedlinePlus banner, link to MedlinePlus feedback page, link to MedlinePlus homepage from every page within the module • The Contractor must provide accessible content according to W3C Web Content Accessibility Guidelines 1.0 (WCAG) Priority Levels 1-3. Where full Priority 3 compliance is not fully attainable, each shortfall should be by exception. Deliverables Content: Deliverable: Interactive content modules, delivered with completely equivalent English and Spanish. Delivery due date: within 30 days of award Delivery method: electronic delivery (FTP or similar) Reporting requirements: All reports can be delivered via email. 1. Documentation of the changes made to the content must be included with each update. Documentation should include a list of information that has been added, edited, or deleted. 2. Response to requests for emergency updating of content, including priority assigned and proposed resolution steps. Response required within 5 business days of NLM request. Other Information 1. The response to this solicitation must include the cost for licensing this product. The cost should be a flat fee for providing the content to any MedlinePlus user via the Web. Please provide information showing the factors that determine this fee. 2. Respondents should provide a list of other organizations that license the content, along with accompanying web site URLs, for NLM to review. 3. Submit license agreement governing use of content on Web sites. Period of Performance The period of performance will be September 1, 2009 through August 31, 2010, with options for four (4) successive one-year periods.
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