SOLICITATION NOTICE
R -- National Multimedia and Education Capaign and Grassroot Outreach
- Notice Date
- 11/1/2005
- Notice Type
- Solicitation Notice
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, Centers for Medicare & Medicaid Services, formerly known as the Health Care Financing Administration, Office of Acquisition and Grants Management, 7500 Security Blvd. C2-21-15, Baltimore, MD, 21244-1850
- ZIP Code
- 21244-1850
- Solicitation Number
- RFP-CMS-2006-0001
- Response Due
- 12/16/2005
- Archive Date
- 12/31/2005
- Description
- The Centers for Medicare and Medicaid Services (CMS) intends to award multiple Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide services to assist in planning, developing, producing, and delivering consumer-based communication programs, strategies, and materials to support National Multimedia and Education Campaign and Grassroots Outreach (NEC). Tasks under these contracts will be primarily focused on developing, implementing, and evaluating a comprehensive multimedia, educational, and/or outreach campaigns. More specifically, offerors will be required to demonstrate that they have extensive and successful experience in providing a full-range of activities associated with researching, developing, producing, delivering, and evaluating health and program-related materials for national campaigns and initiatives that must be coordinated with both internal and external stakeholders at a national, regional, state, and local level. These activities include: (1) conducting formative research--both qualitative and quantitative--to document program requirements, collect consumer-based data, segment CMS audiences into homogeneous groups, and to develop, test, and refine health and program-related messages for targeted CMS audiences; (2) developing and delivering major public relations campaigns for a wide range of audience sizes and types (i.e., from national to local levels, from the general population to specific target populations) that would include, but not be limited to, print media (e.g., newspapers, magazines, bulletins), broadcast media (e.g., TV and radio programs, advertisements, info-mercials and public service announcements), mass transit advertising, Internet web pages, press kits, direct mail, and interpersonal community outreach; (3) developing and applying rigorous quantitative measures to track and evaluate the effectiveness of all national programs and health-based outreach activities (many of which may occur simultaneously) that will be performed or authorized by CMS; (4) working with CMS to write and publish journal articles associated with its health and program-related social marketing and communications activities; (5) planning, coordinating, and conducting seminars, workshops, and other oral presentations before various CMS components, Departmental and Congressional staff, and advocacy organizations on topics associated with CMS health and program-related marketing and communication activities. The North American Industry Classification System (NAICS) codes that will apply to this procurement are: NAICS Codes Description Size Standard 541810 Advertising Agencies $6 million This procurement is a full and open competition. CMS anticipates making two (2) to four (4) IDIQ awards as a result of this competition. The period of performance will be a base year with the possibility of four (4) one-year options. A formal solicitation package will be available on or about November 16, 2005. Questions related to this synopsis should be referred to Mr. Jaime Galvez on (410) 786-5701 or jaime.galvez@cms.hhs.gov.
- Record
- SN00924263-W 20051103/051101211650 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
| FSG Index | This Issue's Index | Today's FBO Daily Index Page |