SOURCES SOUGHT
R -- Army Logistics Strategic Communications Support Services.
- Notice Date
- 11/17/2004
- Notice Type
- Sources Sought
- NAICS
- 541611
— Administrative Management and General Management Consulting Services
- Contracting Office
- Defense Contracting Command-Washington(DCC-W), ATTN: Policy and Compliance, 5200 Army Pentagon, Room 1D245, Washington, DC 20310-5200
- ZIP Code
- 20310-5200
- Solicitation Number
- W74V8H-05-R-0005
- Response Due
- 11/30/2004
- Archive Date
- 1/29/2005
- Small Business Set-Aside
- Total Small Business
- Description
- SOURCES SOUGHT- This is Not A Request for Proposals. The Defense Contracting Command- Washington (DCC-W) on behalf of the Office of the Deputy Chief of Staff (ODCS), G-4, is conducting a market survey in accordance with the Federal Acquisition Reg ulation (FAR) Part 10.001 to determine the extent of Small Business participation and capability to perform a requirement to provide support in the development, coordination, integration, synchronization, implementation and assessment of internal and exter nal strategic information campaign that powerfully communicates The Armys Logistics Transformation strategic messages and themes to key audiences that can assist in achieving the Logistics Transformation goal. DCC-W is seeking Capabilities Statements from Small Businesses only. The NAICS code is 541611; size standard is $6M. Capability Statements should specify services that can be provided and include your resource capabilities. Capability package should demonstrate the contractors ability to perform the specific tasks that are being requested in the Statement of Work. The proposed period of performance for this effort is for a base period of twelve (12) months, with four (4) one-year options, with the primary place of performance as The Pentagon. The Statement of Work is as follows: 1. PROJECT BACKGROUND: The Chief, ODCS, G-4 Staff Group, is responsible to the Army, G-4 for Logistics Strategic Communications. This Logistics Strategic Communications effort must be able to effectively and persuasively inform internal and external aud iences on Army Logistics Transformation and its role in integrating Army Logistics Transformation in a Joint and Interdependent environment. Success of Logistics Transformation hinges, in large measure, upon the G-4s ability to educate and inform key aud iences. This is a challenging endeavor considering the diverse audience that must be reached. A robust strategic communications effort will greatly assist in achieving the Army G-4 goals. Through the use of an effective strategic communications strategies key audiences will gain a common understanding of why Army Logistics systems must transform. The G-4 key audiences that this effort is directed toward are Congress, Army leadership, Comb atant Commanders, Industry and the General Public. An effective Strategic Communications strategy and implementation of that strategy will assist in educating and garnering support to Transform Army Logistics. Tied to this requirement is the use of logis tics photography in strategic communications projects. Currently, the Army Logistics community and the Army in general do not have an archival process that acquires and makes accessible Army Logistics photography. An enormous amount of time is spent sear ching for what should be readily available photography. This photography assists in conveying the messages and themes presented through written and electronic media. 2. SCOPE OF REQUIREMENT: The ODCS, G-4 Staff Group continually seeks the best method to communicate the G-4 mission, vision, strategy, priorities, and transformation progress. The ODCS, G-4 needs to continue to have a resident expert that has the current knowledge and skill set to exploit opportunities to communicate the Army logistics requirements/ initiatives. This individual will seek out those venues that will help inform leaders in the military, industry and Congress of the importance of on going lo gistics initiatives. This individual will produce specific products for events and coordinate all strategic communication efforts and will use extensive reach back capability consisting of graphic, video, 3d art type work to produce quality communication products that will assist in informing those who need to know. Photo archival requirement consists of acquiring Army Logistics photography; archiving and developing a user-friendly retrieval process compiled of Army Logistics photos. This will require the contractor to d evelop and maintain a logistics photography archive center that can be accessed by not only Army but also DOD agencies. This function will be performed off-site. 3. PROJECT OBJECTIVE: The primary objective is to obtain support in the development, coordination, integration, synchronization, implementation and assessment of internal and external strategic information campaign that powerfully communicates The Armys Logistics Transformation strategic messages and themes to key audiences that can assist in achieving the Logistics Transformation goal. Through a variety of means we intend to develop messages and themes that will internalize Logistics Transformation eff orts and proliferate them to our key audiences; to establish a common understanding of why The Army Logistics system must transform. 4. SCOPE OF WORK: This project requires accomplishment of the following tasks: a. TASK 1: Program Management and Administrative Support. The contractor shall provide program management and administrative support. The contractor will manage this effort to ensure efficient, effective and timely accomplishment of all assigned tasks. The contractor will provide administrative support as neces sary to support the requirements of Tasks 2-3 as detailed in paragraphs 4b through 4c. The nature of this task may require the contractor to provide quick response and turn around support to meet the needs of the government. This support may require attend ance at meetings, conferences and will include some travel. b. ASK 2: G-4 Strategic Communications Planning Support (Analysis). The contractor shall provide strategic, national security affairs related analytical support to the DCS, G-4, Staff Group, for Strategic Communications planning, development, coordination, integration, synchronization, implementation, and assessment of an internal and external strategic communications campaign plan. Activities shall include, but are not limited to: Support for the integration and synchronization of the Logistics Transformation initiatives through the use strategic communication methods. This includes the development of specific plans and tailored, focused communications products for targeted audie nces in the DoD, the Joint Staff, and Congress, Academia, Business, the Media, the American people and internal Army personnel. Support through analysis for the authoring a minimum of publications as detailed in paragraphs 4a through 4c. Provide advice on content that supports logistics transformation strategic communication efforts on the internal and public G4 web page Provide oversight and guidance in the logistics photographic archival project as necessary as described in para4d, Task 4. (if funded) c. TASK 3: Support the development of communications products. The contractor shall support the development of strategic communications materials as required in varied media formats, e.g. videos in tape and electronic versions, and computer presentations. Specific products are below: Logistics Transformation goals briefings / pamphlets / brochures / handouts/ poster/video development and other items based on topics derived from the analysis in Task 2: e.g., The Logistics Transformation Initiatives. d. TASK 4. Develop an Army Logistics Photography process and repository that acquires, archives, retrieves and maintains logistics photos (if funded) Performs initial screening of incoming photography form Army wide sources and provides opinions and recommendations regarding their quality and content before release to media contacts. Liaison with the Department of Defense Joint Combat Camera Center t o provide requested imagery via the most technically efficient means of transmission or delivery. Prepares imagery and provides technical advice to customers requiring Army logistics photography for numerous types of visual information projects. Investigates and enters caption data and keyword da ta into a digital imaging database retrieval system, to satisfy current and long term imaging requirements and research. Initiate and verify specific quality control measures to ensure highest level of image clarity and accuracy for release to the national media and DOD archives. Performs requirements independently with little need for direction and guidance. Completed work meets the accepted work of the customer Plans and executes assignments incompliance with appropriate and departmental, command and Army policy and procedures. Must have knowledge of principles of computer based information storage and retrieval, including relational database technologies and operation of currently accepted microcomputer database applications like dBase IV and Microsoft access. Must demonstrate advanced and current knowledge of digital Visual imagery acquisition, global transmission of VI files using analog, integrated service Digital network (ISDN) File Transfer Protocol (FTP), email and HQDA G4 network software. Must have knowledge of current Department of the Army logistics equipment such as vehicles, aircraft, watercraft, logistics organizations, missions, uniform regulations, Army safety directives and general military training principles for the use in the i ndependent evaluation and subsequent release of VI products. Complete investigation and familiarization of Army photographic archival needs in the logistics community not later than 90 of contract award. Begin to acquire, archive and receive requests for retrieval of logistics photography within 6 months of contr act award. Be fully operational to support the logistics community and the Army in general with current logistics photography that meets all DOD archiving standards within 10 months of contract award. Ultimately, the repository should allow a customer to gain access on line to the repository and self-sort and select photography as needed. Acquiring photography will require seeking out and coordinating photography from other organizations. All photography will be the property of the DOD (Army) unless otherwise acquired through well-defined and documented sources. Be prepared after a minimum of one-year transition and (train) an Army organization to operate and support this effort. The government would have the discretion to transfer this at the end of each option year. 5. APPLICATION OF RESULTS: The contractors analysis and strategic communications products are critical the success of transmitting Army Logistics Transformation efforts and concepts to key audiences. Use of a strategic communications expert that has the understanding of logistics efforts and who can effectively communicate these efforts to a variety of audience through a variety of methods will help gain the support necessary to achieve G4 goals. Through the use of effective communication analysis and t he synchronization of The Armys Logistics Transformation strategic themes and messages Logistics Transformation efforts will be moved forward. 6. ESTIMATED LEVEL OF EFFORT: Estimated effort in professional staff years (PSY) is in the range 1 to 1.5 PSY. (Photography archiving 1-1.5 PSY) 7. GOVERNMENT FURNISHED DATA OR EQUIPMENT: The government will provide the contractor with access to information including unclassified and classified documents, studies, reports, databases and other documents required to accomplish the tasks and perform the analysis specified in Tasks 2-4. The government will provide the workspace and office equipment to the contractor as necessary. Office equipment will include phone, automatic data processing equipment (ADPE), (e.g. personal computers, printers, copie rs and fax), and software and electronic mail accounts. Additional space may be provided as required at the determination of the government. The photo archival support (if funded) will be conducted offsite and the contractor will provide workspace and e quipment to includ e necessary software to support the project. 8. SECURITY: All contractor personnel will possess a SECRET Clearance at the time of award (DD 254 is required, and will be provided before time of award). 9. IN-PROCESS REVIEW (IPR): Contractor performance evaluations will be conducted on a monthly basis to assess the contractors performance as detailed by the delivery order. 10. DELIVERABLES: The following chart details the deliverables under these tasks: DELIVERABLE SUBMISSION REQUIREMENTS Task Order Plan To Government Contracting Office and COTR within 10 days after receipt of TO Monthly Technical Reports To COR due 10th business day of the following month Analysis, Planning & Design Documents/Products To G-4 Staff Group Communication Personnel as coordinated with the COTR Sub-Contracting for Senior Policy Analyst Support To G-4 Staff Group Communication Personnel as coordinated with the COR The Log Army Transformation Story Products To G-4 Staff Group Strategic Communication Division as coordinated with the COTR The Army Logistics Focus Areas and Transformation Information CD-ROM(if added) As coordinated with the TR Video As coordinated with the TR Provide Log Photography To G-4 Staff Group StrategicCenter as described Communication Personnel in 4d Task 4 (if added) as coordinated with the COTR All deliverables shall be provided in hard copy and digital media. Briefings and graphics shall be provided in Microsoft Power Point (current version), and other deliverables shall be provided in MS Word (current operating equivalent version), Arial Font, and 12 point. Digital media shall be provided on a 3 1/2-inch floppy disk and / or CD-ROM/ DVD. Capability Statements must include a brief description of your organizations experience and that of your potential subcontractors as related to this type of social services work and your capability to provide the necessary services. Hard copies of Capabi lity Statements will not be acceptable (only electronically submitted Capability Statements will be accepted). The Government shall have the right to demand and receive positive proof of compliance with any and all the foregoing requirements. All responsible sources are invited, at no cost to the Government to provide technical information for a capability evaluation. Individual responses to this request for information that may contain proprietary information must be marked accordingly. Such i nformation will not be released outside the Government. The Government may revise its acquisition strategy and solicitation requirements based upon the industry response. The purpose of the request for information is to identify Small Businesses with resou rces and capabilities to support this requirement. This Sources Sought/Market Research shall not be construed as a Request for Proposal. The Government does not intend to award a contract from the results of this Sources Sought. There is no solicitation do cument. The Government shall not be liable for, or suffer any consequential damages for any technical information identified (e.g., limited and/or restricted rights). Interested firms may send their capability statement, company name, address, contact info rmation, and business size via email to Natesa Robinson: Natesa.Robinson@hqda.army.mil no later than 30 November 2004, 2:00pm. No telephonic submissions will be honored. On any and all correspondence regarding these capability statements please Courtesy Copy (cc) Peter.Macaluso@hqda.army.mil and John.Deas@hqda.army.mil
- Place of Performance
- Address: Defense Contracting Command-Washington(DCC-W) ATTN: Policy and Compliance, 5200 Army Pentagon, Room 1D245 Washington DC
- Zip Code: 20310-5200
- Country: US
- Zip Code: 20310-5200
- Record
- SN00709501-W 20041119/041117212015 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
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