SOLICITATION NOTICE
R -- Marketing Coordinator/Program Recruiter
- Notice Date
- 9/4/2004
- Notice Type
- Solicitation Notice
- NAICS
- 561990
— All Other Support Services
- Contracting Office
- Department of Commerce, National Oceanic and Atmospheric Administration (NOAA), Acquisition and Grants Office, SSMC4 - Room 7601/OFA61 1305 East West Highway, 7th Floor, Silver Spring, MD, 20910
- ZIP Code
- 20910
- Solicitation Number
- DG1350-04-RQ-0264
- Response Due
- 9/17/2004
- Archive Date
- 10/2/2004
- Point of Contact
- Juanita Beck, Procurement Technician, Phone 301-713-0838 x198, Fax 301-713-0809, - Rubie King, Contract Specialist/Contracting Officer, Phone 301-713-0838 x189, Fax (301) 713-0806,
- E-Mail Address
-
Juanita.Beck@noaa.gov, rubie.b.king@noaa.gov
- Small Business Set-Aside
- Total Small Business
- Description
- This is a combination synopsis/solicitation for commercial items in accordance with the format in Subpart 12.6 as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued. Solicitation Number DG1350-04-RQ-0264 is issued as a request for quotation (RFP). The solicitation document and incorporated provisions and clauses that are those in effect through Federal Acquisition Circular (FAC) 2001-24 and issued under full and open competition. The NAICS Code is 561611 the size standard is $6.0 million dollars. The U.S. Department of Commerce (DOC), International Trade Association (ITA), Special American Business Internship Training Program (SABIT) has a requirement for a Marketing Coordinator/Program Recruiter in accordance with the attached Statement of Work. The period of performance will be for 12 months. All interested parties shall provide a quote for the following line items: Line Item 0001 Marketing Coordinator/Program Recruiter, Line Item 0002 Travel, the Government shall establish a not-to-exceed ceiling at the time of award. Provision 52.212-1, Instruction to Offerors-Commercial Items applies. Failure to submit a completed copy of the representations and certifications at FAR 52.212-3 will result in Offerors being considered non-responsive. Provision 52.212-2 applies, the following evaluation criteria is listed descending order of importance technical, past performance and price. Clause 52.212-4 applies to this acquisition. All Questions concerning this requirement must be submitted by September 9, 2004, via email to juanita.beck@noaa.gov. A firm fixed price contract is anticipated. Proposals submitted in response to this notice are due by 4:00 p.m. Eastern Standard Time on September 17, 2004. Proposal must be delivered to via email to juanita.beck@noaa.gov. PERFORMANCE BASED WORK STATEMENT: Marketing Coordinator/Program Recruiter I. INTRODUCTION/BACKGROUND: Since 1990, SABIT (Special American Business Internship Training Program) at the Department of Commerce (DOC) has provided market and business training to professionals from Eurasia. Providing a unique opportunity to facilitate cross-border cooperation with Eurasia, SABIT helps American organizations form relationships with potential customers, distributors, or partners, who can assist in facilitating profitable international transactions. As relationships of mutual trust are the most significant aspect of interactions between partners in joint ventures, contractual arrangements, or business relations in Eurasia, the linkages formed through SABIT serve as a basis for new business development and often lead to real world results. The Marketing Coordinator/Program Recruiter is an integral part of the SABIT team, ensuring U.S. organizations are aware of the potential success of international partnerships available through SABIT grants and through participation as training hosts for group programs. II. STATEMENT OF NEED: The SABIT program has a requirement for a Marketing Coordinator/Program Recruiter. The Contractor shall provide the required services eight hours per day, Monday through Friday excluding Federal Holidays. The services include marketing the SABIT Program, gathering and recording feedback from SABIT Alumni and recruiting U.S. host organizations for group programs. Additional information about the SABIT Program can be found at http://www.mac.doc.gov/sabit. The contractor shall become familiar with the details of the SABIT Program including: how one applies, how grants are evaluated, potential benefits to the U.S. business community and success stories in order to market the program to potential interns and organizations. Marketing will be targeted toward the U.S. business community by a) identifying conferences, trade shows and other events at which to market the SABIT Program, and b) organizing and attending SABIT briefings for U.S. organizations and multipliers. The contractor shall identify strategies to expand participation in the SABIT Program into new industry sectors, multipliers and regions in the United States, with special emphasis on the U.S. scientific community. The contractor is required to a) answer routine questions regarding SABIT Program rules and restrictions, b) gather, verify, and forward feedback from both U.S. host organizations and SABIT interns including requests for alumni activities, success stories, suggested improvements, setbacks, problems or market access issues to the SABIT Director, c) assist program staff with alumni event planning and logistics, d) conduct interviews for success stories, e) work closely with other Department of Commerce agencies to disseminate important SABIT Alumni information to the business community, f) develop and update content and style of SABIT website, g) assist program staff in logistical operations including acting as liaison between the group and U.S. host organization, arranging and adjusting housing, domestic, international and local transportation (SABIT reserves the right to approve any adjustments to the training programs), and h) participate in important events during the training sessions such as orientation, feedback sessions, and other group activities. III. SCOPE OF WORK: The major objective of this project is to develop an outreach program to promote the SABIT Program. Specific objectives have been defined with respect to the project work: 1. Promote SABIT by creating marketing materials, conducting market research to identify potential clients, conducting outreach, attending conferences, communicating with interested parties, and speaking with potential applicants. 2. Identify and recruit suitable U.S. organizations to host SABIT group programs by identifying the needs and interests of SABIT group members. Schedule and implement logistics for the group program. 3. Conduct outreach to SABIT Alumni through SABIT?s quarterly newsletter ?SABIT Exchange?, gather and verify feedback from U.S. host organizations and SABIT Alumni, generate success stories, and disseminate information about SABIT Alumni to the U.S. business community that may assist them in their business activities in Eurasia. IV. TRAVEL: The Contractor shall be required to travel a minimum of three to six times per year. Travel shall be for the purpose of site visits for group programs, recruiting and marketing throughout the United States. The Government shall establish a not-to-exceed ceiling for this requirement. All travel shall be in accordance with the Joint Federal Travel Regulations. The Contractor shall be required to provide documentation of their expense and will be reimbursed at actual cost. V. DELIVERABLES: Deliverable Due Date 1. Develop content and style 11/30/04 of marketing tools including: mailings, flyers, letters, phone calls, emails, and listservs. 2. Develop talking points on SABIT 11/30/04 Program to be delivered when marketing the program at speaking engagements. 3. Contact director or Eurasia expert at 12/31/04 Export Assistance Centers, World Trade Centers, Chambers of Commerce, etc. to discuss the SABIT Program and follow up with SABIT marketing materials. 4. Mail SABIT information to SBA offices 12/31/04 in each state regarding the SABIT Program and follow up with each of the SBA-designated Export Assistance Centers. 5. Develop a detailed report analyzing 05/01/05 grants marketing conducted by region and sector. 6. Prepare orientation materials for Interns. 04/01/05 and 07/14/05 7. Submit finalized group program schedules 4/08/2005 and to overseas coordinators two weeks prior 7/22/2005 to program orientations. 8. Provide host organizations and interns 4/08/2005 with program guidelines and logistical 7/22/2005 information prior to intern arrival in the United States. 9. Prepare intern certificates and other 4/08/2005 program materials. 7/22/2005 10.Assure each intern submits a completed 5/20/2005 and Exit Questionnaire at the conclusion of 9/02/2005 The group training program. 11.Prepare host organization thank-you 5/27/2005 and letters. 7/29/2005 12.Submit final report of each group 6/21/2005 and training program including lessons 9/30/2005 learned, suggested improvements, and a summary of interns' experiences and success stories. 13.Generate success stories of the SABIT Weekly Program. 14.Develop press releases and media lists Weekly to encourage local press coverage during group site visits. Direct press inquiries to SABIT Director. 15.Provide reports to the Director and COTR Bi-weekly detailing activities worked on and the number of hours completed. 16.Submit to SABIT a monthly 1st of Every Month marketing report. The report shall contain marketing strategy and goals accomplished; a list of marketing actions executed including: numbers of mailings and to whom, number of marketing venues attended, numbers of positive responses, and a summary of any feedback regarding the program. 17.Submit and disseminate ?SABIT Exchange 01/1/05, 4/1/2005, Newsletter 7/1/2005, 10/1/2005 18.Develop an annual marketing 9/30/2005 strategy for the fiscal year 2006 for the SABIT Program. 19.Develop a final report including the One week prior to impact of the contractor?s efforts, end of contract success stories, follow-up recommendations and conclusion. 20.Attend and participate in conferences As needed with SABIT officials and in SABIT staff meetings. VI. GOVERNMENT FURNISHED EQUIPMENT: The U.S. Department of Commerce, International Trade Administration shall provide the contractor with office space at the Department of Commerce, computer, telephone, fax, and provide any supplies and mailing necessary to perform the contract. VII. PERIOD AND PLACE OF PERFORMANCE: The period of performance is for one year from the date of award. The place of performance is SABIT?s offices within the Department of Commerce in Washington, D.C. VIII. ACCEPTANCE CRITERIA FOR SUBMITTING INVOICES: Contractor shall be required to provide a bi-weekly progress reports to the Government Point of Contact (POC) with each invoice. The progress report shall summarize each significant tasks number of hours required to complete each task and the end-results. The Government will have a minimum of one week to review and accepted the progress report. Failure to provide the required information may result in a partial payment of the invoice or the invoice being rejected in its entirety. PROPOSAL INSTRUCTIONS: Basis of Award: This contract will be awarded on a best value basis. The Government reserves the right to award to other than the lowest price Offeror. Each Offerors proposal shall be prepared and submitted in three parts as listed below. Part 1: Technical Proposal Part 2: Past Performance Part 3: Price Proposal The Offerors price proposal must be submitted separately from the technical proposal and past performance references. Evaluation Criteria: Each Offerors proposal will be evaluated using the following criteria and sub factors listed in importance. Technical capability is significantly more important than Past Performance and Price. Price will be evaluated but not scored. Technical Capability Past Performance Price I. Technical Proposal: Applicants will be evaluated based on their experience, education, and training shown on their application as it relates to the criteria listed below and their ability to implement the contract requirements. Applicants must include a resume and cover letter addressing the criteria listed below. The service provider shall have: a. Knowledge of marketing and advertising strategies and ability to draft and present marketing materials to the business community. Ability to develop and implement a marketing strategy for the SABIT Program. b. Knowledge of history, government, demographics, and policies in Eurasia. Ability to speak and write in Russian preferable, but not required. c. Familiarity with technical assistance programs to Eurasia. d. Strong public speaking and intercultural communication skills. e. Ability to conduct all communications in a professional manner. f. Ability to perform liaison functions between various commercial organizations (including but not limited to U.S. government agencies, associations, state development agencies, world trade centers, and the business community) and the SABIT Program. Ability to organize SABIT briefings to the U.S. business community utilizing various multipliers to identify interested organizations. g. Strong organizational skills, in particular, the ability to organize, plan and coordinate logistics involved in marketing the SABIT grant program to targeted U.S. industry sectors. h. Strong administrative skills. Ability to stick to deadlines. Flexibility to adjust marketing strategy if additional opportunities become available. Ability to prioritize activities. i. Familiarity with the Internet, knowledge of desktop publishing and website design (PageMaker, Quark Express, and Dreamweaver). j. Ability to gather and document SABIT feedback, both successes and failures, from its alumni. Ability to follow-up and verify alumni feedback utilizing U.S. host organizations and SABIT Coordinators in Eurasia. Ability to regularly track and report marketing and feedback activities to SABIT Director. k. Strong writing skills, including the ability to concisely summarize SABIT accomplishments and successes for weekly reports. l. Ability to provide efficient and quick follow-up to requests for additional information. II. Past Performance: Past performance may be evaluated in two parts, corporate experience (if applicable) and performance. Offerors must submit Past Performance References for contracts similar work performed. References shall include the following information: a. Contract number and award date b. Dollar value of the contract c. Point of contact Offerors with no past performance experience will receive a neutral score. III. Price proposal The Government anticipates a full time individual shall be needed to fulfill this requirement. Offerors shall provide a breakdown of their fully burden labor rates by named person or labor category. The price proposal must also include the actual number of labor hours proposed based on a work year of 2080 hours and should make allowances for holidays, vacation and sick leave. Offerors price proposal must include the following: a. Basis of price (For example: estimated number of hours proposed to complete the deliverables, hourly rate, travel cost and general and administrative expenses). b. Delivery Schedule if different from what is specified in the Statement of Work. c. Payment Schedule (submission of invoices)
- Place of Performance
- Address: Washington, DC
- Zip Code: 20005
- Country: US
- Zip Code: 20005
- Record
- SN00665814-W 20040906/040904211527 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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