SOURCES SOUGHT
R -- Communications Support
- Notice Date
- 8/26/2004
- Notice Type
- Sources Sought
- NAICS
- 541810
— Advertising Agencies
- Contracting Office
- Department of Health and Human Services, National Institutes of Health, National Institute on Mental Health, Contracts Management Branch 6001 Executive Blvd, Rm 8154, MSC 9661, Bethesda, MD, 20892-9661
- ZIP Code
- 20892-9661
- Solicitation Number
- NIMH-05-OC-0001
- Response Due
- 9/13/2004
- Archive Date
- 9/28/2004
- Point of Contact
- Suzanne Stinson, Contracting Officer, Phone 301-443-4116, Fax 301-443-0501, - Suzanne Stinson, Contracting Officer, Phone 301-443-4116, Fax 301-443-0501,
- E-Mail Address
-
ss704b@nih.gov, ss704b@nih.gov
- Description
- This is a Sources Sought notice. The National Institute of Mental Health (NIMH) is considering issuing a future contract to support key aspects of its broad and varied public affairs and information dissemination efforts. NIMH is attempting to identify sources with experience and expertise in communications planning, media relations, media training, development and dissemination of publications-both print and electronic, educational campaigns, market research (i.e., focus groups), recruitment for clinical trials, select graphic design tasks, evaluation of communications efforts, and close coordination and cooperation between NIMH Office of Communications and Public Liaison(OCPL) and other NIMH contractors. OCPL strives to increase awareness of mental health issues, educate the public about breakthroughs in research and the basic science of mental illness, and promote prevention efforts. The mental disorders to be dealt with under this contract are quite diverse. They include depressive disorders, anxiety disorders, schizophrenia, attention deficit hyperactivity disorder (ADHD), borderline personality disorder, autism, eating disorders, and Alzheimer's disease. The Contractor to be selected for this requirement must have a good understanding of contemporary mental health issues (including stigma), must communicate interest in and commitment to addressing these issues, must be prepared to work with OCPL in devising strategies to guide each aspect of the OCPL program, and must be able to adjust these strategies on short notice. Also, the Contractor must be able to advise on and assist in maintaining the corporate image of the Institute, through the NIMH Web site www.nimh.nih.gov, publications, media events, and knowledgeable staffing at exhibits, if needed. The four (4) major objectives to be accomplished through this contract are: 1. On an ongoing basis, develop and implement media outreach strategies, making effective use of media inquiries, press conferences, science writer's seminars, press releases, video news releases, satellite media tours, media advisories, Op-Ed pieces, interviews, stories, etc. 2. Develop, produce, and user-test information materials and educational campaigns for the following audiences: * The mass media * The general public (including those with and without mental disorders and their significant others, friends and family members) * Specific populations (including minority groups such as African Americans and Hispanics; children and adolescents; low-literacy audiences; women; and college-aged youth) * Mental health care providers * Primary health care providers * Business and industry 3. Market NIMH materials through a wide variety of outlets and intermediaries, including the web, conferences, meetings, advocacy groups, organizations and associations, foundations. 4. Evaluate, track, and monitor media placements and other outreach efforts. NIMH will require a contractor for this requirement that: 1. has extensive experience in effectively conducting large-scare, national health education programs of scope and complexity; 2. has the ability to deal with the nuances of public service advertising and educational programs based on scientific studies, particularly on health topics; 3. has expertise in primary and secondary research (data gathering, analysis, and synthesis); 4. has extensive knowledge of the principles and practices of social marketing (e.g., understanding target audiences, designing communications strategies based on their needs, and communicating messages through multiple channels); 5. can effectively and efficiently manage the various activities that must be conducted simultaneously to successfully accomplish the program; 6. has the creative ability to develop highly innovative materials that can effectively compete for a finite amount of air time and newspaper/magazine space with ads for commercial products (such as soft drinks and athletic shoes) as well as with other public service campaigns on such topics as drug abuse, AIDS, and cancer; and 7. has the technical expertise to develop and implement innovative-as well as traditional-communications methods, marketing strategies, and distribution channels, so that health care and mental health professionals, as well as the general public, will become more aware of Mental Health disorders and their treatability. Information Requested This Sources Sought is for information and planning purposes only and shall not be construed as a solicitation or as an obligation on the part of the Government. Parties purporting to have the requisite credentials to participate in the work described above should furnish in writing information that supports eligibility along with a detailed capabilities statement that addresses expertise in all the areas noted above. The Government does not intend to award a contract on the basis of responses nor otherwise pay for the preparation of any information submitted or the Government's use of such information. Acknowledgement of receipt of responses will not be made, nor will respondents be notified of the Government's evaluation of the information received. However, should such a requirement materialize, no basis for claims against the Government shall arise as a result of a response to this Sources Sought or the Government's use of such information as either part of our evaluation process or in developing specifications for any subsequent requirement. Responses will be held in a confidential manner. Any proprietary information should be so marked. All respondents must indicate the type and size of their business organization, e.g., Large Business, Small Business, Veteran-owned Small Business, Service-disabled Veteran-Owned Small Business, Hubzone Small Business, Small Disadvantaged Business, Women-Owned Business, 8(a), Historically Black College or University/Minority Institution (HBCU/MI), educational institution, profit/non-profit hospital, or other nonprofit organization. Responses should be identified with the following number: NIMH-05-OC-0001 and are due by September 13, 2004. Please submit four (4) copies of your response to: Suzanne Stinson Contract Specialist Contracts Management Branch National Institute of Mental Health, NIH 6001 Executive Boulevard, Room 8154, MSC 9661 Bethesda, Maryland 20892-9661. (for FedEx or courier, use: Rockville, MD 20852) E-mail responses, sent to: ss704b@nih.gov will also be accepted.
- Place of Performance
- Address: N/A
- Record
- SN00655279-W 20040828/040827093530 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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