MODIFICATION
R -- Advertising & Media Services
- Notice Date
- 2/12/2004
- Notice Type
- Modification
- Contracting Office
- Department of Health and Human Services, Food and Drug Administration, Division of Contracts and Procurement Management, Office of Facilities, Acquisitions, and Central Svcs 5600 Fishers Lane, HFA-511, Rockville, MD, 20857
- ZIP Code
- 20857
- Solicitation Number
- E08210GH
- Response Due
- 2/17/2004
- Point of Contact
- Gwen Hubbard, Purchasing Agent, Phone (301) 827-7172, Fax (301) 827-7103, - Gwen Hubbard, Purchasing Agent, Phone (301) 827-7172, Fax (301) 827-7103,
- E-Mail Address
-
ghubbard@oc.fda.gov, ghubbard@oc.fda.gov
- Small Business Set-Aside
- Total Small Business
- Description
- This Modification 5 to E08210GH, posted 2/2/04, is amended to:(1)include a revised scope of work, therefore previous vendor questions are not being answered; and (2)to include the following statement: The government cost estimate for this three (3) year procurement is $75000. All references to past contracts have been deleted in this amended solicitation. We are casting an open call for new media plans that will accomplish the goals as stated in the announcement within the set parameters. The information was provided as general information only. The previous purchase order number was 216870; the amount was $22,957. The firm was Fleishman-Hillard. No reference to the plan developed in 2002 is expected of the successful proposal. This announcement contains the revised scope of work. Under this purchase order the contractor shall provide the following items: ITEM -1 Develop a plan for commemorating the FDA centennial through broadcast and other media over a three-year time span from 2004-2006 in accordance with SOW paragraph 3.1. (Show cost) ITEM –2 Develop the media project ideas and implementation ideas for constituents in accordance with SOW paragraph 3.2 (Show cost) ITEM -3 Define roles and responsibilities for implementation in accordance with SOW paragraph 3.3 (Show cost) ITEM -4 Use the media to achieve broad constituent recognition of the FDA's vital role in protecting and promoting the health and safety of the public in accordance with SOW paragraph 3.4. (Show cost) Then show a Total Firm Fixed Price. BACKGROUND INFORMATION: On June 30, 2006, the Food and Drug Administration will celebrate the 100th anniversary of the 1906 Food and Drugs Act, legislation that established our nation's oldest federal consumer protection agency. The agency wants to celebrate this historic milestone by promoting activities throughout the nation. In 2002, the agency contracted with a public relations firm to develop a theme and plan for commemorating FDA's 100th anniversary. The theme is PROTECTING AND ADVANCING AMERICA’S HEALTH. FDA envisions the implementation of a national public education program to recognize the scientific advances that have led to the safety and effectiveness of FDA regulated products. As a result of this effort, the public consciousness of the FDA should be heightened so that both the consumer and policymakers see the agency as a pioneer and leader in the field of health protection and emerging scientific advances as we seek to recruit young scientists. The objective of this contract is to use a public relations firm to develop and implement in the next year a plan to use the media as the channel for educating and informing FDA's constituents and implement it over the three-year timeframe culminating with the 2006 centennial commemoration. THE GOALS FOR THE FDA CENTENNIAL ARE AS FOLLOWS: Goal -1 Use broadcast and other media to observe and celebrate FDA's first 100 years of contributions to America's public health and the world community and further FDA's mission to promote and protect the public health for future generations. Goal -2 Use broadcast and other media to commemorate contributions of dedicated FDA employees, legislators, academicians, industry, advocacy groups and public health leaders who have supported the consumer protection mission of the Agency. Goal -3 Use broadcast and other media to broaden public awareness of the considerable breath of the FDA's authorities and programs and instill a fuller appreciation of the Agency's impact on the public health and safety of our Nation. Goal -4 Use broadcast and other me NOTE: THIS NOTICE MAY HAVE POSTED ON WWW.FEDBIZOPPS.GOV ON THE DATE INDICATED IN THE NOTICE ITSELF (12-FEB-2004). IT ACTUALLY APPEARED OR REAPPEARED ON THE FEDBIZOPPS SYSTEM ON 20-MAY-2004, BUT REAPPEARED IN THE FTP FEED FOR THIS POSTING DATE. PLEASE CONTACT fbo.support@gsa.gov REGARDING THIS ISSUE.
- Web Link
-
Link to FedBizOpps document.
(http://www.eps.gov/spg/HHS/FDA/DCPM/E08210GH/listing.html)
- Place of Performance
- Address: Rockville, MD
- Zip Code: 20857
- Country: USA
- Zip Code: 20857
- Record
- SN00590014-F 20040522/040520214827 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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