Loren Data's SAM Daily™

FBO DAILY ISSUE OF APRIL 15, 2004 FBO #0871
SOLICITATION NOTICE

R -- UNITED STATES ARMY RECRUITING AND ADVERTISING PROGRAM

Notice Date

4/13/2004
 

Notice Type

Solicitation Notice
 

Contracting Office

Defense Contracting Command-Washington(DCC-W), ATTN: Policy and Compliance, 5200 Army Pentagon, Room 1D245, Washington, DC 20310-5200
 

ZIP Code

20310-5200
 

Solicitation Number

W74V8H-04-R-0014
 

Response Due

6/30/2004
 

Archive Date

8/29/2004
 

Point of Contact

hshatto, 703-614-4579
 

E-Mail Address

Email your questions to Defense Contracting Command-Washington(DCC-W)
(harry.shatto@hqda.army.mil)
 

Small Business Set-Aside

N/A
 

Description

Department of the Army, Defense Contracting Command-Washington (DCC-W), The Pentagon on behalf of the Assistant Secretary of the Army, Manpower and Reserve Affairs (ASA (M&RA)) intends to release a Request For Proposal (RFP) entitled 'United States A rmy Recruiting and Advertising Program.' This is a pre-solicitation notice. RFP No. W74V8H-04-R-0014 will be available o/a 30 April 2004. The NAICS code for this procurement is 541810. Army leadership is responsible for the readiness of the Army including its personnel readiness 10 U.S.C. 3013(b)(1). A matter of the highest public interest involves the Army's ability to recruit and retain the force necessary to meet national defense strategy requirements. The market dynamics recruiters continue to face are as challenging as any faced in the history of the All-Volunteer Force. Central to the Army strategy for recruiting success is the ability to maintain a strong national presence through an effective marketing communications program. The Army is attempting to identify its best full service advertising/marketing partner (for the future to provide the Army with the capability and services customarily provided by a full-service (through the agency's own office and/or in conjunction with partner agency resources ) and/or consortium marketing communications agency in order to support personnel recruitment and retention programs throughout the U.S. Army. Upon completion of market research the Army anticipates a contract award to one (1) prime full service marketing communications agency under full and open competition. The period of performance will be for a base period of one (1) year with four one-year options. Prospective agencies may gain access to the solicitation via the Internet from the DCC-W home page: http: //dccw.hqda.pentagon.mil/services/RFP1.asp Reference W74V8H-04-R-0014. Agencies not possessing Internet access should submit written, e-mail or facsimile requests for a copy of the solicitation to Department of the Army, Defense Contracting Command-Washin gton, ATTN: Mr. Harry W. Shatto, 5200 Army Pentagon, Washington, D.C. 20310-5200. Facsimile: (703) 695-9746. No Telephone Requests Will be Honored. For any additional information please contact the Contracting Officer, Ms. Kathy Dobeck at (703) 695-2562 or DobecKJ@hqda.army.mil or Mr. Harry W. Shatto at(703)614-4579 or harry.shatto@hqda.army.mil., or Mr. Ken Kitahara at (703) 695-2563.
 

Place of Performance

Address: Defense Contracting Command-Washington(DCC-W) 5200 Army Pentagon, Room 1C256 Washington DC

Zip Code: 20310-5200

Country: US
 

Record

SN00564731-W 20040415/040413212205 (fbodaily.com)
 

Source

FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)

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