Loren Data's SAM Daily™

FBO DAILY ISSUE OF JULY 18, 2003 FBO #0596
SOLICITATION NOTICE

R -- U.S. Department of Commerce/ITA/SABIT Marketing Coordinator

Notice Date

7/16/2003
 

Notice Type

Solicitation Notice
 

Contracting Office

Department of Commerce, National Oceanic and Atmospheric Administration (NOAA), Acquisition and Grants Office, SSMC4 - Room 7601/OFA61 1305 East West Highway, 7th Floor, Silver Spring, MD, 20910
 

ZIP Code

20910
 

Solicitation Number

TAIP3450-3-91609
 

Response Due

4/16/2003
 

Archive Date

7/31/2004
 

Point of Contact

Alonzo Jacobs, Contract Specialist, Phone 301-713-0839 x127, Fax 301-713-0809, - Alonzo Jacobs, Contract Specialist, Phone 301-713-0839 x127, Fax 301-713-0809,
 

E-Mail Address

alonzo.jacobs@noaa.gov, alonzo.jacobs@noaa.gov
 

Small Business Set-Aside

Total Small Business
 

Description

Market Survey For Marketing and Feedback Contract for SABIT Program BACKGROUND Since 1990, SABIT (Special American Business Internship Training Program) at the Department of Commerce (DOC) has provided market and business training to professionals from Eurasia. Providing a unique opportunity to facilitate cross-border cooperation with Eurasia, SABIT helps American organizations form relationships with potential customers, distributors, or partners, who can assist in facilitating profitable international transactions. As relationships of mutual trust are the most significant aspect of interactions between partners in joint ventures, contractual arrangements, or business relations in Eurasia, the linkages formed through SABIT serve as a basis for new business development and often lead to real world results. PURPOSE AND OBJECTIVES OF THE PROCUREMENT The objective of this requirement is to establish an appropriate procurement with one individual to market the SABIT Program and to gather and record feedback from SABIT alumni. PERIOD OF PERFORMANCE The period of performance is for one year from the date of award with options for three (3) one-year periods. Proposals shall include pricing for the option years. REQUIREMENTS Basis of Evaluation: Applicants will be evaluated based on their experience, education, and training shown on their application as it relates to the criteria listed below. Applicants must include a resume and cover letter addressing the requirements of the position (listed below). The service provider shall have: 1. Knowledge of marketing and advertising strategies and ability to draft and present marketing materials to the business community. Ability to develop and implement a marketing strategy for the SABIT Program. 2. Knowledge of history, government, demographics, and policies in Eurasia. Ability to speak and write in Russian preferable, but not required. 3. Familiarity with technical assistance programs to Eurasia. 4. Strong public speaking and intercultural communication skills. 5. Ability to perform liaison functions between various commercial organizations (including but not limited to U.S. government agencies, associations, state development agencies, world trade centers, and the business community) and the SABIT Program. Ability to organize SABIT briefings to the U.S. business community utilizing various multipliers to identify interested companies. 6. Strong organizational skills, in particular, the ability to organize, plan and coordinate logistics involved in marketing the SABIT grant program to targeted U.S. industry sectors. 7. Strong administrative skills. Ability to stick to deadlines. Flexibility to adjust marketing strategy if additional opportunities become available. Ability to prioritize activities. 8. Familiarity with the Internet, knowledge of desktop publishing and website design (PageMaker, Quark Express, Dreamweaver). 9. Ability to gather and document SABIT feedback, both successes and failures, from its alumni. Ability to follow-up and verify alumni feedback utilizing U.S. host companies and SABIT Coordinators in Eurasia. Ability to regularly track and report marketing and feedback activities to SABIT Director. 10. Strong writing skills, including the ability to concisely summarize SABIT accomplishments and successes for weekly reports. 11. Ability to provide efficient and quick follow-up to requests for additional information. Evaluation of Quotation: Quotations will be evaluated jointly with the SABIT Program Director on a best value basis. "Best value" is defined as the offer that results in the most advantageous acquisition decision for the Government. Past performance will be considered, therefore please provide three (3) references that provide the evaluators with proof of relevant work performance and experiences similar to the Marketing Coordinator Position. GOVERNMENT RESPONSIBILITIES The U.S. Department of Commerce, International Trade Administration shall provide the service provider with office space at the Department of Commerce, computer and telephone; pay for travel, lodging and M&IE at government rates for marketing trips, and provide any supplies and mailing necessary to perform the contract. This position does not provide benefits. While performing the contract, the Marketing coordinator shall: 1. Develop and implement in coordination with the SABIT Director, annual marketing strategy for the SABIT Program. Marketing shall be targeted toward the U.S. business community, employing multipliers including but not limited to: mass mailings, e-mail, list-servs, conferences, trade shows, one-on-one meetings, and association meetings. 2. Familiarize oneself with the details of the SABIT Program, including: how one applies, how grants are evaluated, potential benefits to the U.S. business community, and success stories, in order to market the program to potential interns and companies. 3. Develop creative and innovative marketing tools including but not limited to: mailings, flyers, letters, phone calls and electronic forms of communication. 4. Develop in coordination with the SABIT Director, talking points on SABIT Program to be delivered when marketing the program at speaking engagements. 5. Identify conferences, trade shows and other events at which to market the SABIT Program. Decide in coordination with SABIT Director, which to attend, which to participate in, and which to send materials to. 6. Identify strategies to expand participation in the SABIT Program into new industry sectors and regions in the United States, with special emphasis on the U.S. scientific community. 7. Identify and market the SABIT Program into new multipliers in the United States, particularly the scientific community. 8. Contact director or Eurasia expert at Export Assistance Center, World Trade Centers, Chambers of Commerce, etc. to discuss the SABIT Program. Follow up with a package of materials on the SABIT Program. 9. Mail SABIT information to SBA offices in each state regarding the SABIT Program. Follow up with each of the SBA-designated Export Assistance Centers. 10. Organize and attend SABIT briefings for U.S. companies and multipliers as required. During each visit, identify lists of potential client companies through SCORE offices, World Trade Centers, Export Assistance Centers, and State Economic Development Agencies. 11. Answer routine questions regarding SABIT program rules and restrictions; refer unusual situations to SABIT Director. 12. Generate success stories of the SABIT Program. 13. Prepare and submit to SABIT a monthly marketing report. Contained in the report should be: marketing strategy and goals accomplished; a list of marketing actions executed including: numbers of mailings and to whom, number of marketing venues attended, numbers of positive responses, and a summary of any feedback regarding the program. 14. Gather and verify feedback from both U.S. host companies and SABIT interns from Eurasia. Update contact information from participants. Forward any company or intern setbacks, problems or market access issues to the SABIT Director. Forward any suggested improvements to the program to the SABIT Director. 15. Work closely with other Commerce agencies such as BISNIS to disseminate important information about SABIT alumni to the business community that might assist them in their business activities in Eurasia. 16. Identify and forward requests for alumni activities from U.S. host companies and interns to SABIT Director. 17. Assist program staff with alumni event planning and logistics. 18. Help develop content and style of SABIT website. Assist in keeping material updated on website. 19. Conduct site visits to U.S. companies hosting SABIT interns, conducting written, taped, or videotaped interviews for success stories. 20. Develop a format for and provide detailed report analyzing marketing conducted by region and sector during grants marketing. Report will be due 30 days after funding availability closes. 21. Work with program officers to encourage local press coverage during specialized group visits, including developing press releases, media lists, and directing press inquiries to SABIT Director. 22. Marketing coordinator shall provide bi-weekly reports to the Director and Budget Officer detailing activities worked on and the number of hours completed. 23. Provide a final report including the impact of the vendor's efforts, success stories, follow-up recommendations and conclusion. AWARD IS SUBJECT TO THE FOLLOWING: 1352.237-72 Security Processing for Contractor/Subcontractor Personnel working on a Department of Commerce Site (Low and Moderate Risk Contracts) (March 2000) a. Security Processing Requirements (1) U.S. Citizens Working on DoC Site All Contractor (and subcontractor) personnel proposed to work on the premises of a Department of Commerce site for 180 days or more must undergo security processing by the Department's Office of Security (OSY) to be eligible to work on the DoC site. (2) Foreign Nationals (Non-US Citizens) Regardless of anticipated length of on-site work, all foreign nationals to be employed under this contract must: (a) Have legal visa status with the Immigration & Naturalization Service (INS); (b) Have advance approval from a the servicing Security Officer in consultation with the Office of Security. b. Submittal Requirements - U.S. Citizens (1) Duration of Onsite work: 180 to 364 days (between 6 months and 1 year) For individuals who will be performing work on a DoC between 180 and 364, the Department will perform a Special Agreement Check (SAC). The scope of the SAC will include checks of the Security/Suitability Investigations Index (SII), other agency files (INVA), Defense Clearance Investigations Index (DCII), FBI Fingerprint (FBIF), and the FBI Information Management Division (FBIN). The contractor shall complete and submit the following form(s) to the Contracting Officer's Technical Representative (COTR): Form FD-258 (Fingerprint Chart). Copies of this form can be obtained from the COTR. Upon receipt of the FD-258, the COTR will complete form OFI 86C (Special Agreement Check) and will forward both to the operating unit Security Officer. The security officer will advise the COTR whether work can commence prior to the suitability determination, based on the specifics of the situation. The COTR will notify the Contractor of an approved contract start date as well as favorable findings of the suitability determination. (2) Duration of Onsite Work: 365 days (1 year) or more Individuals proposed to perform work on a DoC site for (1 year) (365 days) or more are required to have a NACI check (National Agency Check Plus Written Inquiries). The Contractor shall complete and submit the following forms to the Contracting Officer's Technical Representative (COTR): Standard Form 85P (SF-85P), Questionnaire for Public Trust Positions, and FD-258 (Fingerprint Chart). Copies of these forms can be obtained from the COTR. Upon receipt of the required forms, the COTR will forward the forms to the operating unit Security Officer. The security officer will advise the COTR whether work can commence prior to the suitability determination, based on the specifics of the situation. The COTR will notify the Contracting Officer of an approved contract start date as well as favorable findings of the suitability determination. c. Submittal Requirements - Foreign Nationals All foreign nationals proposed to work on a DoC site will be subject to a Special Agreement Check (SAC) to determine whether the foreign national has official legal status in the United States. The Contractor must submit the following forms to the COTR for all foreign nationals proposed to work on a DoC site, FD-258 (Fingerprint Chart). Form OFI 86C (Special Agreement Check), with the signature authorization for release of information. Copies of these forms can be obtained from the COTR. Upon receipt of the required forms, the COTR will notify the Contractor of favorable findings and will notify the Contractor regarding an approved date to commence work under the contract. d. Suitability Updates- Any individual (including foreign nationals) processed on the form OFI-86C (Special Agreement Check) who stays on the contract over 364 days will be required to have a NACI Complete suitability check to stay on the job site. e. Notification of Disqualifying Information - If OSY receives disqualifying on a contract employee, the Contractor, upon notification of such by the Contracting Officer, must immediately remove the employee from duties which requires access to DoC facilities. Individuals may be barred from working on the premises of a facility for any of the following: (1) Conviction of a felony or a crime of violence or of a misdemeanor involving moral turpitude. (2). Falsification of information entered on security screening forms or on other documents submitted to the Department. (3). Improper conduct once performing on the contract, including criminal, infamous, dishonest, immoral, or notoriously disgraceful conduct prejudicial to the Government regardless of whether the conduct is directly related to the contract. (4). Any behavior judged to pose a potential threat to departmental personnel or property. Failure to comply with the requirements may result in termination of this contract. Compliance with these requirements shall not be construed as providing a contract employee to have access to classified information. ALL PROPOSALS SHALL BE SUBMITTED ELECTRONICALLY VIA E-MAIL TO: ALONZO.JACOBS@NOAA.GOV THE DEADLINE DATE FOR WHEN PROPOSALS ARE DUE IS: 10:00AM, JULY 31, 2003.
 

Place of Performance

Address: US Department of Commerce/ITA/, SABIT Program Office, FCB, Suite 4100W, 1401 Constitution Avenue, NW, Washington, DC 20230, USA

Zip Code: 20230

Country: USA
 

Record

SN00372601-W 20030718/030716213258 (fbodaily.com)
 

Source

FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)

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