SOLICITATION NOTICE
Q -- Business Responds to AIDS(BRTA)/Labor Responds to AIDS (LRTA)
- Notice Date
- 6/4/2003
- Notice Type
- Solicitation Notice
- Contracting Office
- Department of Health and Human Services, Center for Disease Control and Prevention, Procurement and Grants Office (Atlanta), 2920 Brandywine Road, Room 3000, Atlanta, GA, 30341-4146
- ZIP Code
- 30341-4146
- Solicitation Number
- 2003-N-00874
- Response Due
- 6/19/2003
- Point of Contact
- William Richardson, Contract Specialist, Phone 770-488-2653, Fax 770-488-2671, - William Richardson, Contract Specialist, Phone 770-488-2653, Fax 770-488-2671,
- E-Mail Address
-
rtr4@cdc.gov, rtr4@cdc.gov
- Description
- STATEMENT OF WORK A. BACKGROUND AND NEED The Business Responds to AIDS/Labor Responds to AIDS (BRTA/LRTA) Programs are a worldwide public/private partnership, which serves as a resource to business and labor on a full range of HIV/AIDS issues through the provision of technical assistance and implementation of comprehensive HIV/AIDS prevention workplace programs that combat complacency and stigma and support community activism, volunteerism and corporate philanthropy. By the end of 2001, 40 million people were living with HIV globally, of whom 37.2 million are adults in their most productive years. There were 5 million new HIV infections in 2001. In the United States, close to 1 million people are currently infected and some 40,000 new infections occur each year. The potential impact of this global epidemic could equal 1.4% of the world gross domestic product annually. Due to today’s global markets, the costs of the epidemic overseas will be felt domestically as well. Every workplace will experience the consequences of this pandemic. Education is our best method of preventing HIV infection, and the workplace offers an excellent forum for teaching prevention messages. Employers are a highly credible source of information for employees. Surveys have shown that employees think more highly of those employers that offer workplace education programs. Today's workplace offers access to people of every race and ethnicity, gender, sexual orientation, religion, disability, and age since all segments of the population are found in the workplace. More than half (55%) of American workers are between 25 and 44 years of age. Three-quarters (75%) of the people reported with AIDS are in that same age group. The workplace offers unique access to this concentration of the age-appropriate population as well as their families and the communities in which they reside. Changes in the HIV/AIDS epidemic, such as steady infection rates coupled with more people living and working longer, are intensifying the workplace challenge to combat and address HIV/AIDS. With medical treatment, HIV positive employees can manage the infection as a chronic long-term condition. This will result in more HIV-positive employees on the job in the future. This inevitably focuses more attention on HIV as a workplace issue. In addition, HIV/AIDS is having a devastating impact on the global economy, affecting the workplace both domestically and internationally. Coupled with survey data that indicate employers can be viewed as an extremely credible source of HIV/AIDS information when worksite training is presented with the full endorsement of management and that employees want their employers to offer HIV workplace education (73%) and are willing to participate in programs that could help their children (54%), the Centers for Disease Control and Prevention (CDC) continues to provide the Business Responds to AIDS (BRTA) and the Labor Responds to AIDS (LRTA) Programs. CDC launched the BRTA Program in 1992 with a nationally broadcasted teleconference down linked and viewed at more than 1,200 sites, reaching businesses, labor organizations, universities and American Red Cross offices. The Labor Responds to AIDS Program was launched in conjunction with the union movement in 1994. Although these programs were initially established for domestic use, there is now an increasing demand by multi-national corporations for their implementation globally. B. CONTRACT PURPOSE To assist CDC in engaging business and labor sectors in a comprehensive and collaborative effort with other key partners to enhance the health, productivity, and well being of workers and their families living with, affected by, or at risk for HIV/AIDS through implementation of workplace and related programs. C. SCOPE OF WORK Project Objectives: The contractor shall provide the supplies, services, skills, contacts, knowledge, and experience to assist CDC in engaging U.S and multi-national business and labor leaders in comprehensive workplace programs designed to educate employees, their families, and their communities about HIV prevention. Specific goals are as follows: 1. To increase public understanding of, involvement in, and support for HIV/AIDS prevention in the workplace. 2. To increase business and labor’s understanding of, involvement in, and support for HIV/prevention in the workplace. 3. To prevent or reduce behaviors or practices that place persons at risk for HIV infection, or if already infected, place others at risk. 4. To increase individual knowledge of HIV serostatus and improve referral and resource systems to appropriate prevention services. 5. To build and maintain the necessary State, local, and community support infrastructure and technical capacity to carry out the necessary workplace prevention programs. 6. To increase technical assistance and capacity building efforts in business and labor union workplaces provided through consultation, training, written materials, and large and small group meetings. 7. To increase health education and risk reduction through the BRTA/LRTA Manager’s and Labor Leader’s Kits. These kits direct business managers and supervisors and labor leaders to provide resources in the workplace for persons or their families/friends whose behaviors or personal circumstances place them at high risk. 8. To evaluate and conduct research activities as necessary to conduct formative, process, outcome, and impact evaluation of HIV workplace prevention education. 9. To train and assure high quality of activities which focus on capacity building within businesses and unions, as well as grantees. Grantees routinely assess the performance and training needs of staff that provide HIV prevention services. Comprehensive quality assurance procedures and standards produce feedback, including review of relevant program data and client satisfaction services. 10. To market and communicate to national, multi-national, community, business, and labor groups delivering activities designed to deliver messages that promote HIV prevention as well as improve the effectiveness of specific intervention efforts. Prevention marketing and health communication activities frequently involve the integration of behavioral science, target population involvement, community participation, and social marketing principles in the design. The focus in most of these efforts is on using social marketing and health communications to support social norms that foster HIV/AIDS workplace education prevention programs to encourage the adoption of behaviors that reduce the likelihood of HIV transmission. 11. To disseminate information encompassing information on HIV/AIDS prevention in the workplace to both consumers and gatekeepers. This is done through various mechanisms, including the operation of the Business and Labor Resource Service (BLRS). The BLRS is a clearinghouse and contains the databases for all workplace materials programs, etc. These services provide a variety of information and materials including CDC publications, brochures, posters, videos, access to scientific information published in various scientific journals, daily news summaries, access to information about national regional, state and local HIV/AIDS prevention service providers. D. CONTRACTING TASK, DELIVERY SCHEDULE The following contracting tasks shall be completed by the end of the contracting period. General Requirements: Independently, and not as an agent of the Government: The contractor shall produce high quality communication materials and technical assistance for conducting a national public information and prevention campaign related to business and labor issues including: opinion editorials, direct mail, print ads, public service announcements, etc. The contractor shall conduct regional, national, and international corporate briefings and provide technical assistance on HIV/AIDS in the workplace issues, materials, advertising and marketing assistance to the BRTA/LRTA programs. The contractor shall communicate to various corporate audiences HIV prevention messages including issues relevant to both the total business and labor population and specific populations at risk, with an appropriate mix of media, public relations, and human relations on behalf of the BRTA/LRTA programs. The contractor shall identify innovative policies and programs, updates, and relevant materials, for the BRTA/LRTA programs. The information should include suggestions as to how the materials can be used most effectively and should provide other information necessary to assure that national, regional, state, and local institutions are aware of the BRTA/LTA materials and services available from the Government. The contractor shall develop and/or identify quantitative and qualitative applications to be adhered to for the BRTA/LRTA programs. Specific Requirements: 1. Meetings and Conferences: · Contractor shall manage up to four BRTA/LRTA briefings and four public/private conferences at sites to be determined by CDC. · Contractor shall manage up to four Labor Advisory Meetings in Washington, D.C. · Contractor shall attend and take minutes at up to 6 BRTA/LRTA Steering Committee/Working Group meetings. · For briefings and conferences - Contractor shall identify potential host committee(s) of business/labor/public health leaders for each of the 4 briefings and the 4 public/private sector conferences of at least 200 attendees each, (i.e., business and labor conferences/meetings, State and local public health departments, community based organizations, national and regional minority organizations etc.) · Contractor shall provide technical assistance, including materials development, logistics and social marketing, on HIV/AIDS in the workplace issues, engaging business/labor leaders and other partners for the briefings and public/private sector conferences. Local hosts are responsible for managing attendance/registration. · Contractor shall develop the agenda and provide travel for 3 non federal speakers at each of the 4 briefings and 4 public/private conferences. · Contractor shall provide summary of proceedings for each meeting as requested. · Contractor shall staff the BRTA/LRTA exhibit as requested, and encourage business and labor organizations to incorporate program components and materials into their workplace education programs. · Contractor shall work with conference coordinators to secure opportunities for BRTA/LRTA partners to participate as plenary speakers and conduct skills building workshops for the 4 selected conferences in the public and private sectors. · Contractor shall identify potential hosts for 4 labor advisory group meetings. · Contractor shall utilize consultants or subcontractors as needed to coordinate the meetings, develop materials, seek sponsorships and hosts for the meetings, and make other assignments as needed to insure the success of the conferences/meetings. · Contractor shall develop agenda, and travel 5 non federal participants for each of the labor advisory group meeting. · For the steering committee/working groups - Contractor shall provide coordination of program efforts and technical assistance to the grantees for 6 steering committee meetings. · Contractor shall work with CDC to develop evaluation forms to be filled out by participants at each of the meetings/conferences. · Contractor shall analyze the evaluation forms and provide a summary to CDC due 2 weeks after the meetings/conferences. (This excludes steering committee and labor advisory meetings.) · Contractor shall provide assistance of up to 3 awards per year to be distributed at a BRTA/LRTA meeting. 2. National Partner’s Annual Meeting: · Contractor shall plan, develop, and produce an annual board meeting of up to 50 Business and Labor Partners. Contractor shall compile, produce and distribute annual report. · Contractor shall issue letter of invitation, manage RSVPs, provide for all logistics support including agenda development, room rentals, audio visual support, name tags, etc. · Contractor shall provide phone bank to follow up with Board members encouraging them to attend the meeting. · Contractor shall provide travel for up to 5 non-federal participants. · Contractor shall take minutes at the meeting and issue a summary report of board recommendations and distribute to members of the board. · Contractor shall provide ongoing technical/media assistance to the individual board members as they develop their efforts to further raise awareness about the programs in the business/labor sectors. · Contractor shall periodically help convene the Meetings and Conferences, Strategic Planning and Policy, and Recruitment and Marketing sub committees as needed on an ad hoc basis, and take and distribute minutes as requested. · Contractor shall produce an annual report for the entire BRTA/LRTA programs that shall represent a summary of all reports submitted by CDC grantees and other contractors, and the BRTA/LRTA staff. · Contractor shall produce 100 copies and distribute to key partners to be identified by the CDC Project Officer. 3. Labor Responds to AIDS · The contractor shall provide technical assistance to the LRTA program staff, grantees, and partners and assist in the development of new and revised LRTA materials. · Contractor shall assist CDC, the LRTA advisory group and the LRTA Steering Committee/Working Group (consisting of grantees and national partners) in developing new activities and materials which may include: ongoing technical assistance to labor/business sector, updating labor materials (brochures, PSA ads, 8 minute marketing videos, etc.), kit revisions as required (hard copy and CD ROM), and translation of any new materials from English to Spanish. Specifically, contractor will: o Assist both CDC and the Steering Committee/Working Group members in developing new items required for the LRTA program. o As required, convene meetings of legal and programmatic experts in Washington to review proposed materials. o Write, synthesize comments, edit and update selected materials. · For any update to the CD-ROM of the Labor kits, contractor shall create PDF files of all materials, and offer an index page to point users to the specific files they need. These files shall be in a format compatible for inclusion on the Business and Labor Resource Service Website, to be downloaded and printed out. 1,000 CD-ROMS of the revised kit will be produced. · Develop a Labor Responds to AIDS (LRTA) 8-minute training video. Development will consist of contacting labor unions to determine the availability of existing training footage for use in this video. Obtain clearances for use of existing video in writing. Contractor shall then assess the Labor Leaders Kit (a kit consisting of various brochures describing how to implement LRTA) and develop an 8-minute script, which will teach the target audience (labor leaders) how to utilize the kit and implement LRTA within their labor union. Contractor shall produce new footage as needed by filming at 5 locations. Contractor shall provide voice over narration, computer graphics and music for this task. Contractor shall provide 100 copies to the BLRS (Business and Labor Resource Service). 4. Monitoring and Evaluation Services: · Contractor shall provide monitoring service on all broadcast and print BRTA/LRTA public service announcements. · Contractor shall provide a monthly report, in a reader friendly format, that summarizes the placement and equivalent dollar value of print ads, to include location of print adds and dioramas, as well as location and time of PSA airing (if applicable), so that CDC can assess the actual value of PSA and print-add placement. · Contractor shall also manage and pay all talent and reuse fees as requested. · Contractor shall work with CDC to develop an evaluation protocol of the BRTA/LRTA Program activities including forms. · Contractor’s evaluation protocol should identify necessary data and strategies to assess outcome performance. · Contractor shall assist in assessing the effectiveness and cost efficiency of the BRTA/LRTA model and determining ways in which public-private partnerships can be self-sustaining. 5. Consultant Support: Consultants shall be utilized when necessary to ensure that technical assistance and programmatic expertise are available to CDC and the business and labor sectors in fulfilling the goals of the BRTA/LRTA Program. The goals include: preventing HIV infection; supporting management’s development of sound workplace policies on HIV/AIDS; fighting AIDS discrimination in the workplace; protecting employee benefits; promoting safe and healthy workplaces; educating managers and supervisors; educating employees and their families, and encouraging community service and volunteerism. 6. Minority Outreach: · Contractor shall consult with BRTA/LRTA Partners, grantees, and other minority organizations in the development of a strategy, which shall seek to target businesses and labor organizations that can have an impact on prevention education and risk reduction within communities that are disproportionately affected by HIV/AIDS. The strategy would articulate a plan to engage business and labor in prevention promotion within select communities and workplaces. It would include a targeted needs assessment, measurable goals and objectives and recommendations for prevention training and marketing. · Contractor shall consult appropriate organizations, as cited above, for input in development of the strategy and provide final recommendations document to CDC. · Contractor shall consult with organizations and BRTA/LRTA grantees and Partners to provide ongoing technical assistance to businesses and labor unions in highly affected sub-populations. · Contractor shall target, identify, and proactively seek the involvement and recruitment of minority-owned and operated businesses and corporations for participation on the BRTA/LRTA Partners’ Board. · Contractor shall work with members of the African-American and Latino communities to improve HIV prevention activities in those communities. 7. International Outreach: · Contractor shall conduct an assessment of how businesses/labor unions in developing countries are addressing HIV/AIDS in the workplace issues, expanding on what has been established in previous years. Information and data for the assessment will be obtained from government and non-government agencies such as CDC, World Bank, UNAIDS, USAID, WHO, the ILO (International Labour Organizations), ICFTU (International Confederation of Free Trade Unions) and the American Center for International Labor Solidarity. This information will be analyzed for the purpose of identifying appropriate countries to be targeted for technical assistance regarding AIDS in the workplace education programs and to share BRTA/LRTA program elements to USA-based multi-national companies in collaboration with DOL, USAID and GBC. · Contractor will assist the BRTA/LRTA Programs in providing comprehensive and effective technical assistance to multi-national businesses that do not currently have workplace HIV/AIDS prevention programs. Technical assistance may be in the form of helping to establish AIDS programs for companies and their stakeholders, creating links between business/labor and local communities, implementing awareness-raising programs, and others defined by CDC. · Contractor will nurture established working relationships with the CDC Global AIDS Program, the Corporate Council for Africa, the Global Business Coalition on AIDS, the International Division of the US Chamber of Commerce, Rotary International and the International Confederation of Free Trade Unions to promote the five elements of the BRTA/LRTA programs and resources through the BLRS. · Contractor shall work with the Global Business Coalition on HIV/AIDS and other associations and organizations to identify and target US based multinationals to ensure that they have appropriate HIV/AIDS policies and programs. · Contractor shall work with the Global AIDS Program to identify in-country programs that can benefit from accessing BRTA/LRTA materials and expertise. · Contractor shall work with other Federal partners to provide synergistic assistance to develop and implement workplace programs. · Contractor shall provide support for international conferences. 8. Program Marketing: · Contractor shall develop a marketing strategy to foster and sustain partnerships with key BRTA/LRTA grantees, business and labor partners, federal agencies, community based organizations, state and local health departments, and AIDS service organizations as needed to advance the Program’s goals. · Contractor shall analyze the current state of workplace HIV/AIDS programs within the business and labor sectors to reach an understanding about how to increase awareness and use of such programs. · Contractor shall develop, distribute, and promote BRTA/LRTA materials to targeted organizations, particularly those with the potential to reach African-American, Hispanic, and Asian-Pacific Islander populations. · Contractor shall develop and manage a direct mail campaign to reach up to 100,000 human resource directors, employee assistance professionals, benefits coordinators, and other audiences identified by CDC to market the family education component. Contractor shall develop the direct mail concepts and focus test with appropriate audience representatives. These groups shall consist of no more than 15 people. · Contractor shall develop and present to CDC new concept for airport dioramas. Three creative concepts will be presented to CDC and focus tested with appropriate groups in the business and labor sectors. Contractor will handle all negotiations, logistics, and clearances related to this diorama. Contractor shall conduct an audit of placement opportunities with airport diorama companies. The results of the audit will determine the final number of dioramas produced with a maximum of 200. Contractor shall develop strategy for release of new airport diorama and reproduce and disseminate up to 200 dioramas. · Contractor shall produce one print public service announcement identical to the new concept diorama. Up to 250 print ads shall be produced and distributed to top periodicals as identified in the overall BRTA/LRTA marketing strategy. · Contractor shall develop, produce, and disseminate a national television public service announcement. This will be a 60-second PSA with a 30-second version. The purpose is to further engage business and labor leaders in the BRTA/LRTA effort. Three creative concepts will be presented to CDC and focus tested with appropriate groups in the business and labor sectors. The final version will be produced and disseminated nationwide to major markets as identified in the marketing strategy. Contractor will provide for all talent fees and other fees associated with the development, production, and dissemination of this spot. Contractor shall market placement of the PSA in the top 100 broadcasting markets. NOTE: THIS NOTICE WAS NOT POSTED TO FEDBIZOPPS.GOV ON THE DATE INDICATED IN THE NOTICE ITSELF (04-JUN-2003). IT ACTUALLY FIRST APPEARED ON THE FEDBIZOPPS SYSTEM ON 07-JUL-2003. PLEASE CONTACT fbo.support@gsa.gov REGARDING THIS ISSUE.
- Web Link
-
Link to FedBizOpps document.
(http://www.eps.gov/spg/HHS/CDCP/PGOA/2003-N-00874/listing.html)
- Place of Performance
- Address: Centers for Disease Control & Prevention 2920 Brandywine Rd. Atlanta, GA
- Zip Code: 30341
- Country: US
- Zip Code: 30341
- Record
- SN00365565-F 20030709/030707220925 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
| FSG Index | This Issue's Index | Today's FBO Daily Index Page |