SOLICITATION NOTICE
R -- College/University Peer Marketing Program
- Notice Date
- 9/17/2002
- Notice Type
- Solicitation Notice
- Contracting Office
- Office of Personnel Management, Office of Contracting and Administrative Services, Contracting Division, 1900 E Street, N.W., Room 1342, Washington, DC, 20415-7710
- ZIP Code
- 20415-7710
- Solicitation Number
- Reference-Number-OPM-02-PEER
- Response Due
- 9/26/2002
- Archive Date
- 10/11/2002
- Point of Contact
- Judy Brader, Contract Specialist, Phone (202) 606-1924, Fax (202) 606-1464,
- E-Mail Address
-
jcbrader@opm.gov
- Small Business Set-Aside
- Total Small Business
- Description
- NOTE: This procurement is 100 percent set-aside for competition among small businesses. Hispanic-Americans remain underrepresented in the Federal workforce. President Bush, Executive Order 13171 and OPM's own Nine-Point plan obligate OPM to develop and execute programs which will improve the representation of Hispanics in the Federal workforce. A college/university peer marketing program is an excellent means of educating the college market about the many opportunities available in Federal employment. Such a program on campuses containing large numbers of Hispanic students would inform this target group generally of the opportunities that exist among all Federal agencies and the specific role OPM plays in making these opportunities known to the public through its USAJOBS and StudentJobs employment information systems. Purpose OPM-ES seeks to provide peer marketing on up to five campuses containing a large percentage of Hispanic students. This program should accomplish the following: - Publicize the Bush administration's commitment to improving Federal employment opportunities for Hispanic Americans - Create and promote awareness of the USAJOBS and StudentJobs automated employment information systems. - Brand the Federal government as a desirable career choice for Hispanic students. - Attract Hispanic college students to apply for Federal government positions. - Provide insights to OPM on factors, which will encourage Hispanic students to consider careers in the Federal Government. Scope OPM is ready to initiate an education focused marketing approach to educate and attract Hispanic students on up to five college/university campuses with large Hispanic populations. This approach allows students, via a curriculum-based peer marketing strategy, to brand Federal government employment opportunities to their peers and the local community. Tasks/Requirements The contractor shall: Program Planning Task 1 - Recommend to OPM a variety of colleges and universities that are eligible for and want to participate in this program and, following OPM's decision as to which schools will participate, and then secure participation agreements with up to five colleges/universities with large Hispanic student populations. Task 2 - Develop an in-classroom, for credit, peer-marketing plan from creation to end, including evaluation on all participating campuses. Task 3 - Design a customized Federal Government marketing curriculum that guides students in using academic theory to develop a marketing project geared to their peers. This project should publicize the Bush administration's commitment to improving Federal employment opportunities for Hispanic Americans, enhance the image of the Federal government as an employer and increase the number of applicants from the target population. Program-Implementation Task 4 - Introduce the marketing plan and curriculum to OPM officials. Task 5 - Conduct pre-program meetings with marketing professors to discuss the curriculum, timelines and strategies and facilitate program orientation to students. Program Management Task 6 - Review all student generated advertisements and publicity and forward to OPM prior to action Task 7 - Deliver status reports to the OPM every six weeks until duration of the project. Task 8 - Manage marketing students throughout the semester (guiding them to meet their objectives and adhering to timelines). Period of Performance The contract period is a base year (2 academic semesters starting with the first semester following execution of the contract) Deliverables The contractor shall: Program Planning 1. Provide a copy of the participation agreements for all five colleges/universities to OPM representatives. 2. Provide an electronic and hard copy of an in-classroom, for credit, peer marketing plan (from creation to end), including evaluation to OPM representatives. 3. Provide an electronic and hard copy of a customized, in-classroom curriculum, including collateral materials, to OPM representatives. Program Implementation 4. Convene a meeting and introduce the marketing plan and curriculum to OPM representatives. 5. Provide evidence of pre-program meetings with marketing professors to discuss the curriculum, timelines and strategies and student orientation to OPM representatives. Program Management 6. Provide evidence of review and copies of all student generated advertisements and publicity and forward to OPM representatives prior to action. 7. Provide copy of status reports to OPM representatives every six weeks until the end of the project. 8. Provide evidence to show how the marketing students were managed throughout the semester (guiding them to meet their objectives and adhering to timelines) to OPM representatives every six weeks until duration of the project. Government Supplied Items OPM will supply as determined appropriate or necessary and based on availability, certain marketing incentives items that "brand" the Federal Government to be distributed to students during Peer Marketing events OPM will provide each participating college/university with marketing extension codes. Hispanic students and/or others, who apply for Federal government positions as a result of the peer-marketing program, will indicate this marketing extension code in their job application. OPM will use this information to conduct an analysis of applications resulting from the peer marketing campus programs. Program Management Students participating in the peer marketing program at the selected college/university campuses will interact with the contractor and perform or provide the following to the contractor in a manner deemed appropriate and acceptable with the time table to be established by the contractor: - Develop, implement, and analyze a marketing recruitment program geared at recruiting their peers for the Federal Government, thereby increasing awareness and diverse interest in Federal Government career opportunities. - Research target populations, - Conduct pre and post peer marketing surveys to target populations to obtain statistical evidence of student awareness of career with the Federal Government. - Analyze data as a basis for validating a marketing campaign, - Develop a marketing campaign including advertising and public relations strategies which may use a variety of media including print, radio and/or TV and the internet. - Submit a marketing proposal to the contractor detailing all plans. - Implement marketing campaign on campus. - Develop a system for tracking participation in campus peer marketing events - e.g. sign in sheet to determine number of participants attending event or any other creative tool determined by the marketeers to track student participation. - Measure quantitative results of the marketing strategies and tactics for OPM. - Develop a system for tracking participation in campus peer marketing events - e.g. sign in sheet to determine number of participants attending event or any other creative tool determined by the marketeers to track student participation 9. Submit a detailed report of the marketing project/campaign to include: background and objectives, pre-campaign event research, the promotional marketing events, publicity strategies (including photos), budget, post event research, campaign evaluations and recommendations), to contractor and OPM representatives at the culmination of the campaign/program. 10. Render an oral presentation in an on-campus classroom to OPM representative(s) and the contractor at the end of the semester (project) covering all aspects of the peer marketing campaign. Documentation All documentation developed by the contractor shall become property of the Government, unless the item is already commercially off the shelf or a patent or copyright that protects the use and ownership of an item prior to being used under the contemplated procurements. The contractor shall deliver two hard copies and one electronic copy (e-mail) of the final classroom presentation. Invoicing All invoices are to be submitted into Diane Johnson, Contracting Officer at the following address or email: - U.S. Office of Personnel Management 1900 E Street NW., Room 6354 Washington, DC 20415 Attn: Diane Johnson 202 606-2335 Email: dejohnso@opm.gov TECHNICAL PROPOSAL EVALUATION CRITERIA: Basis for Award & Evaluation Factors Award will be made to the Offeror whose proposal represents the best value to the Government, considering primarily technical excellence with price and other factors considered. Prospective Offerors should note that a proposal meeting the RFQ requirements with the lowest price may not be selected if award to a higher priced more technically qualified proposal is determined to be most advantageous to the Government. OPM may award the contract on the basis of initial proposals received, without discussions. Therefore, each initial proposal should contain the Offeror's best terms from a cost/price and technical standpoint. The Government will not award an order to an offeror whose past performance is found to be unacceptable. The technical evaluation of Contractors proposals will be based upon the clarity, completeness, thoroughness and demonstrated understanding of the issues defined in the Statement of Work. The following technical qualifications will be evaluated. Each factor is in descending order of important: - Contractor must demonstrate evidence developing an in-classroom, for credit, peer marketing plan. - Contractor must demonstrate evidence of developing a customized marketing curriculum. - Contractor must demonstrate proven ability to work with colleges. - Past Performance. - Cost. The Offeror shall cite three (3) contracts (references) on which it has worked as a prime or subcontractor during the last three years. The experience obtained, as a consequence of such contracts must be directly relevant to the work to be performed should you be the successful awardee under this competition. Each project profile is limited to one single spaced page in a font size not smaller than 12 point. The specific information to be provided includes but is not limited to: References 1. Name address, telephone number and point of contact 2. Type of customer (i.e., Federal, State/Local Government, or Commercial/Private Organization) 3. Contract Number (if applicable) 4. Required delivery schedule/period of performance and actual delivery schedule/period of performance 5. Description of contract 6. Products to include software, presentations, training manuals, etc. used to support the client 7. Customer satisfaction report or evaluation The Offeror shall provide a list of at least three (e) references that can be used in conjunction with the past performance. The Offeror shall note that the Government may consider all information available on the Offeror's experience and past performance. This will include information that is in addition to that provided by the Offerer. The past performance information is intended to describe the Offeror's most recent and relevant experience with similar size, scope, and complexity and highlight any recognition received from Government or industry for quality, innovation, and cost savings. Type of Contract: Firm, Fixed Price per campus. For additional information and questions, please contact: David Herman, voice 202-606-3736, fax 202-606-1768; Email:daherman@opm.gov or Diane Johnson, voice 202-606-2335, fax 202-606-2961; Email dejohnso@opm.gov. THE DEADLINE FOR QUESTIONS IS SEPTEMBER 19, 2002 AT 3:00 P.M. PROPOSAL DUE BY SEPTEMBER 26, 2002 AT 3:00 P.M. THE MAIL TO OPM CENTRAL OFFICE IS ERRATIC DUE TO THE ANTHRAX CRISIS. IT IS STRONGLY SUGGESTED THAT, PROPOSAL BE DELIVER BY CARRIER OR HAND DELIVERED. SEND ORIGINAL AND TWO COPIES OF THE TECHNICAL AND PRICE PROPOSAL. TECHNICAL SHOULD BE SUBMITTED SEPERATLY FROM PRICE PROPOSAL.
- Web Link
-
Link to FedBizOpps document.
(http://www.eps.gov/spg/OPM/OCAS/CD/Reference-Number-OPM-02-PEER/listing.html)
- Place of Performance
- Address: US Office of Personnel Management 1900 E Street, NW Room 6354 Washington, DC
- Zip Code: 20415
- Country: USA
- Zip Code: 20415
- Record
- SN00169786-F 20020919/020917222259 (fbodaily.com)
- Source
-
FedBizOpps.gov Link to This Notice
(may not be valid after Archive Date)
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